Digital Marketing Manager

This is a confidential search. Company details will be shared with candidates during the interview process.

About the rol

eWe're growing our digital marketing practice and looking for a Digital Marketing Manager who thrives on ownership, data, and measurable business impact. You'll lead digital strategy across a portfolio of well-known restaurant and retail brands, driving customer acquisition, loyalty, and revenue through paid media and CRM. If you enjoy building campaigns from the ground up and seeing results reflected in sales, this is an opportunity to make a visible impact

.

This is a hands-on, build-it-yourself role. You'll own digital marketing for a portfolio of 6–8 brands with support from account leadership, creative, analytics, and development partners. As our digital practice continues to expand, this role offers opportunities to take on larger brand portfolios, mentor junior marketers, and contribute to the evolution of our digital strateg

**y.

Responsibilit**

ies

Paid media strategy and execu

• tion

  Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and programmatic

• DSPsDevelop full-funnel media plans for new restaurant openings (NROs), LTO and menu launches, seasonal promotions, and always-on local awar

• enessOwn budget pacing across the portfolio, including monthly targets, daily spend, and mid-flight reallocation between markets and cha

• nnelsManage creative requirements and asset trafficking in partnership with the creative team, including placement-specific specs and creative testing

plans

Measurement and tr

• acking

  Own GA4 and Google Tag Manager implementation across brand sites: conversion events, dataLayer pushes, Meta Pixel and Conversions API, and platform tag dep

• loymentPartner with developers and ordering platform vendors (Olo, Toast, Thanx, Punchh, Incentivio) to capture online ordering revenue and tie it back t

• o mediaBuild and maintain reporting through Supermetrics and Looker

Studio

Email, CRM, and

• loyalty

  Plan and execute email and push campaigns through loyalty and CRM platforms (Paytronix, Punchh, Thanx, Klaviyo and

• similar)Build segmentation and lifecycle strategies including new member onboarding, lapsed guest win-back, LTO announcements, birthday and reward

• campaignsConnect CRM audiences to paid media for suppression, lookalike modeling, and retention

targeting

Strategy and com

• munication

  Build monthly and quarterly performance reports and present them clearly to brand stakeholders, in partnership with the a

• ccount leadTranslate performance data into reco

• mmendationsContribute to annual planning and budget reco

• mmendationsNavigate multi-location logistics: franchisee budgets, co-op funds, DMA-level

**allocation

What Succe**

ss Looks Like

Within your first y

• ear, you will:Successfully own digital strategy and execution across your assigned br
• and portfolio.Improve media efficiency, customer acquisition, and retur
• n on ad spend.Grow loyalty membership and engagement through smarter CRM and lifecy
• cle marketing.Strengthen tracking, attribution, and reporting so teams can make faster, better-infor
• med decisions.Build trusted relationships with internal teams and brand
• stakeholders.Become the primary digital marketing resource for your assi

**gned accounts.

What we**

• 're looking for4–6 years of hands-on paid media experience, ideally supporting multi-location or fr
• anchised brandsDeep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a c
• reative problemWorking knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get
• it implementedStrong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else t
• o pull the dataClear written and verbal communication: able to explain a media decision to someone who does
• n't work in adsOrganized and self-directed across a multi-brand workload, with a track record of hitting deadlines witho

ut being cha

• sed

  Nice to haveRestaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchi

• see-funded mediaExperience with programmatic platforms and geofencing (GroundTruth, StackAdapt,

• The Trade Desk)Experience with restaurant marketing platforms such as Olo, Toast, Thanx, Punchh, or similar platfor

• ms is preferred.Google Ads and Meta Blueprin

t certificati

ons

Why this roleYou'll work on brands people actually recognize and on campaigns where the results show up in a restaurant's sales the same week. Our digital practice is growing and new digital tools are being unlocked regularly. If you want to own accounts, go deep technically, and see your work move a business, t

*his is that seat.

We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic protected*

by applicable law.