Digital Marketing Manager

The Digital Marketing Manager is responsible for driving the company’s digital growth and strengthening its online presence through the development, management, and execution of integrated digital marketing strategies.

The role oversees key digital channels, including the e-commerce website, online marketplaces, email marketing, SEO/SEM, social media, and online community engagement. The Digital Marketing Manager will focus on increasing brand visibility, driving website traffic and online sales, improving conversion rates, enhancing customer experience, and delivering measurable business results.

Key Responsibilities

E-Commerce & Online Marketplace Management

• Manage and optimize the company’s e-commerce website to ensure a seamless user experience and effective product presentation.
• Develop strategies to increase website traffic, conversion rates, and online sales.
• Manage and optimize product listings across Lazada, Shopee, TikTok Shop, and other relevant online marketplaces.
• Develop and execute marketplace promotions and campaigns to improve product visibility and sales.

Digital Marketing & Campaign Management

• Plan, execute, and optimize integrated digital marketing campaigns across relevant online channels.
• Manage email marketing campaigns, including audience segmentation, personalization, A/B testing, scheduling, and performance reporting.
• Monitor campaign performance and continuously optimize strategies based on engagement, conversion, and ROI metrics.

SEO & SEM

• Develop and implement SEO strategies to improve organic search visibility and website traffic.
• Plan and manage SEM and pay-per-click campaigns to achieve targeted ROI.
• Conduct keyword research, monitor campaign performance, and adjust strategies based on results.

Social Media & Online Community

• Manage the company’s presence across social media platforms and online communities.
• Work closely with the Content Marketing and Brand teams in planning and executing digital content.
• Monitor engagement, traffic, conversions, and other social media performance indicators.
• Identify opportunities to strengthen online consumer engagement and brand presence.

Performance Analytics & Reporting

• Utilize tools such as Google Analytics to monitor website and campaign performance.
• Conduct A/B testing and use data-driven insights to improve digital campaigns and landing pages.
• Prepare regular digital performance reports and provide actionable recommendations to improve business results.
• Stay updated on emerging digital marketing trends, platforms, and technologies.

Cross-Functional Collaboration

• Collaborate with Brand, Content Marketing, Creative, Sales, and Trade teams to ensure consistent messaging and execution across digital channels.
• Coordinate digital initiatives and campaigns to ensure alignment with overall business and brand objectives.

Qualifications

• Bachelor’s degree in Marketing, Multimedia Arts, Business, or a related field.
• At least 7 years of experience in digital marketing, e-commerce, or online marketplace management, preferably within FMCG or retail.
• Strong experience managing Lazada, Shopee, and TikTok Shop, including seller tools and marketplace campaign mechanics.
• Experience setting up and managing TikTok Shop and TikTok Studio.
• Experience working with digital influencers and TikTok affiliate programs.
• Proficiency in e-commerce platforms such as Shopify or WooCommerce.
• Strong working knowledge of Google Analytics, SEO/SEM, A/B testing, Meta Ads Manager, and Google Ads.
• Experience with email marketing platforms such as Klaviyo or Mailchimp and CRM segmentation.
• Experience in digital marketing agency settings is highly regarded.
• Knowledge of product shoots, basic photography, and layout direction is an advantage.
• Proficiency in Adobe Creative Suite or Canva is an advantage.
• Strong analytical, project management, communication, and cross-functional collaboration skills.
• Adaptable and able to keep up with evolving digital trends and platforms.

Required Portfolio

Applicants should be prepared to submit a portfolio demonstrating previous digital marketing work, such as:

• Digital marketing campaigns
• E-commerce assets
• Performance dashboards
• Relevant certifications, such as Google Ads, Google Analytics, Meta Blueprint, or HubSpot