Digital Marketing Manager

Position Summary

We are seeking an experienced Digital Marketing & Growth Manager to lead our digital growth initiatives, website modernization programs, lead generation efforts, SEO strategy, brand positioning, and marketing analytics.

This role will be responsible for overseeing the growth and performance of our multiple brands and websites, as well as leading a marketing team.

The ideal candidate combines strategic thinking with hands-on execution and has experience driving measurable growth through SEO, content marketing, website optimization, digital campaigns, marketing automation, and analytics.

This is a hands-on leadership role. The selected candidate must be comfortable creating strategy, reviewing execution, analyzing performance, and directly contributing to website, SEO, content, and campaign initiatives.

PRIMARY RESPONSIBILITIES

Digital Marketing Strategy

• Develop annual marketing strategy and roadmap.
• Develop quarterly growth plans.
• Establish marketing KPIs and dashboards.
• Align marketing initiatives with company growth objectives.

Website Ownership & Modernization

Lead and oversee:

• Website redesign projects
• UX/UI improvements
• Conversion optimization
• Landing page development
• Website performance improvements
• Mobile optimization
• Technical SEO initiatives
• Ensure continuous enhancement of the companys websites, digital presence, user experience, and conversion paths across multiple brands.

SEO Strategy & Growth

Develop and manage:

• Keyword strategy
• Content strategy
• Technical SEO roadmap
• Backlink strategy
• Competitor analysis
• Improve rankings
• Increase organic traffic
• Increase website authority
• Improve search visibility

Lead Generation & Conversion Optimization

Develop initiatives to:

• Increase website inquiries
• Improve conversion rates
• Generate qualified leads
• Improve landing page performance
• Support business development efforts

Content Marketing

Lead development of:

• Blogs
• Case studies
• Whitepapers
• Industry reports
• Client success stories
• Newsletters

Social Media & Branding

Oversee:

• LinkedIn
• Facebook
• Instagram
• YouTube
• X/Twitter

Focus on:

• Employer branding
• Thought leadership
• Brand awareness
• Industry positioning

Marketing Analytics & Reporting

Develop and maintain:

• Executive dashboards
• KPI scorecards
• Traffic reports
• Conversion reports
• Campaign performance reports
• Provide monthly and quarterly leadership updates.

Team Leadership

Manage and mentor:

• Digital Marketing Associate
• Junior Digital Marketing Associate

Responsibilities include:

• Goal setting
• Coaching
• Performance management
• Project prioritization
• Resource allocation

REQUIRED SKILLS & QUALIFICATIONS

Education

Bachelor's degree in:

• Marketing
• Digital Marketing
• Business
• Communications
• Information Technology
• Master's degree preferred but not required.

Experience

Required

• 7-10+ years of digital marketing experience
• 3+ years managing marketing teams
• Experience managing multiple websites
• Experience with SEO strategy
• Experience with website redesign projects
• Experience with lead generation initiatives
• Experience with marketing analytics
• B2B marketing experience
• Staffing industry experience is highly preferred
• Technology consulting experience is highly preferred

TECHNICAL SKILLS

Website Platforms

• WordPress
• Elementor(Preferred)
• CMS platforms

SEO Tools

• SEMrush
• Ahrefs
• Surfer SEO
• Google Search Console

Analytics

• Google Analytics 4
• Google Tag Manager
• Microsoft Clarity
• Looker Studio

Marketing Platforms

• HubSpot
• Mailchimp
• LinkedIn Campaign Manager
• Google Ads

AI & Content Tools

• ChatGPT
• Claude
• Perplexity
• Canva
• Adobe Creative Suite

SOFT SKILLS

• Strategic thinking
• Leadership
• Project management
• Communication
• Problem solving
• Data-driven decision making
• Creativity
• Attention to detail