Digital Marketing Manager

Company: Ecavo Agro Daily Pvt. Ltd.
Industry: FMCG
Location: Prayagraj, Uttar Pradesh
Department: Marketing
Experience: 610 Years
Job Type: Full-time
Reporting To: CEO / Managing Director
Salary: 6 to 10 LPA

Job Summary

We are seeking a Digital Marketing Head to oversee our digital marketing, social media, and brand activities. The person should be creative, responsible, and able to manage a team and a range of marketing activities.

Key Responsibilities

• Plan and manage digital marketing activities.
• Manage Instagram and other social media accounts.
• Increase followers, reach, views, and engagement.
• Plan and manage influencer marketing campaigns.
• Manage product promotions on Blinkit, Zepto, and Swiggy Instamart.
• Plan and run online marketing campaigns.
• Coordinate with designers, agencies, influencers, and vendors.
• Check and approve social media posts, creatives, and other marketing content.
• Give creative ideas for product packaging, product photos, videos, and promotional materials.
• Manage website content and basic SEO activities.
• Support offline marketing activities such as retail branding, events, radio, newspapers, and sampling.
• Check campaign performance and prepare marketing reports.
• Track marketing expenses and manage the marketing budget.
• Identify campaigns or content that are not performing well and improve them.
• Manage the digital marketing team and external agencies.
• Maintain marketing plans, trackers, and timelines.
• Make sure all marketing activities are completed on time.

Requirements

• 6 to 10 years of experience in Digital Marketing / Brand Marketing.
• Experience in FMCG, D2C, e-commerce, or Consumer Brands preferred.
• Experience in social media and influencer marketing.
• Knowledge of Q-commerce platforms like Blinkit, Zepto, and Swiggy Instamart.
• Good understanding of digital campaigns, SEO, and website management.
• Good communication and team management skills.
• Creative thinking and good problem-solving ability.
• Should be able to manage work independently and take ownership.

Qualification

• MBA/PGDM in Marketing or Digital Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Key Skills

Digital Marketing | Social Media | Instagram | Influencer Marketing | Q-Commerce | SEO | Content Marketing | Campaign Management | Brand Marketing | Marketing Analytics | Team Management | Vendor Management

Salary

6 to 10 LPA, based on experience and skills.