Digital Marketing Manager

Job Title: Digital Marketing Manager (For LoanFront)

Job Application Form :-

https://forms.gle/T77RMXHN2q14tWHP8

Profiles are considered only if the form is filled fully and accurately.

Work Location :- Head Office, Whitefield, Bangalore (Work from Office)

Contact Details :-

HR [email protected], [email protected]

We are looking for a Digital Marketing professional with experience in Android/iOS app marketing and performance marketing, preferably in the Personal Loans, Digital Lending, FinTech, or Financial Services industry. The role focuses on driving customer acquisition, app installs, user growth, and brand visibility through data-driven marketing strategies.

Key Objectives :-

• Lead the Digital Marketing function and team.
• Drive customer acquisition, growth, and loan conversions.
• Increase app installs and improve conversion rates.
• Optimize the end-to-end acquisition funnel.
• Improve CAC, CPA, CPL, ROI, and acquisition efficiency.
• Focus on customer quality and disbursement outcomes.
• Lead performance marketing and app growth.
• Improve SEO, ASO, organic traffic, and app visibility.
• Strengthen website traffic, brand, and social media presence.
• Improve app ratings, reviews, and online reputation.
• Identify and scale new growth channels.
• Optimize creatives, landing pages, and customer journeys.
• Manage marketing budgets and maximize returns.
• Track performance, attribution, and customer behaviour.
• Monitor competitors, market trends, and growth opportunities.

Responsibilities :-

• Lead, manage, and develop the Digital Marketing team.
• Develop and execute the overall digital marketing strategy.
• Manage Google Ads, App Campaigns, and other acquisition channels.
• Drive customer acquisition, app growth, and loan conversions.
• Optimize the complete funnel from acquisition to disbursement.
• Monitor and improve CAC, CPA, CPL, ROI,conversions, and customer quality.
• Analyze campaign, funnel, and customerperformance.
• Manage Android and iOS app marketing nitiatives.
• Improve SEO, ASO, organic traffic, and app store performance.
• Optimize websites, landing pages, and conversion journeys.
• Conduct A/B tests and growth experiments.
• Plan and oversee content, creatives, and social media activities.
• Monitor app ratings, reviews, and online reputation.
• Identify, test, and scale new marketing channels.
• Plan and manage digital marketing budgets and spend.
• Analyze data using Google Analytics, Firebase, MMPs, and other tools.
• Ensure accurate attribution, tracking, deep linking, and conversion events.
• Monitor competitors, keywords, ads, and app rankings.
• Prepare performance reports, insights, and growth recommendations.
• Coordinate with Product, Tech, Analytics, Risk, CRM, and Compliance teams.
• Manage external agencies, vendors, and marketing partners.

Qualifications & Experience :-

• Bachelor's degree in Marketing, Business, Engineering, Analytics, or a related field.
• 410 years of experience in Digital, Performance, or Growth Marketing.
• Proven experience leading a Digital Marketing team or function.
• Ability to independently plan, execute, and optimize campaigns.
• Strong experience in customer acquisition and growth.
• Experience in Android and iOS app marketing preferred.
• Experience in FinTech, Financial Services, or consumer internet businesses preferred.
• Strong analytical and problem-solving skills.
• Experience working with marketing, campaign, and customer data.
• Ability to manage multiple projects and stakeholders.
• Strong communication, leadership, and team management skills.
• Excellent academic record from a reputed institution preferred.

Skills :-

Mandatory

• Google Ads and performance marketing.
• Google App Campaigns and mobile app acquisition.
• Android and iOS app marketing.
• Google Play Store and Apple App Store optimization.
• Experience with MMPs such as AppsFlyer, Adjust, Branch, or Singular.
• Mobile attribution, deep linking, and conversion event tracking.
• Google Analytics, Firebase, and marketing analytics.
• Customer acquisition and end-to-end funnel optimization.
• SEO, ASO, and keyword research.
• Conversion rate optimization and A/B testing.
• Campaign performance analysis and reporting.
• Budget planning and marketing spend optimization.
• Team leadership and stakeholder management.
• Ability to independently lead and execute digital marketing initiatives.

Good to Have

• Meta Ads, Apple Search Ads, and other paid acquisition channels.
• CRM and lifecycle marketing.
• Push notifications, SMS, WhatsApp, and email campaigns.
• Programmatic advertising.
• Influencer, affiliate, or partnership marketing.
• SEMrush, Ahrefs, AppTweak, AppFollow, or similar tools.
• SQL, Looker Studio, Power BI, or similar analytics tools.
• Canva, graphic design, or video editing skills.
• Experience managing agencies and external partners.
• Experience in FinTech or Financial Services.
• Relevant Digital Marketing or Analytics certifications.

About Company :-

CapFront Technologies is a privately held information technology start-up in the FinTech domain, based in Bengaluru, India. The company offers product development and IT services to financial institutions, banks, and NBFCs. CapFront Technologies leverages modern technology and advanced analytics to enhance the financial portfolio and performance of its clients. Additionally, it supports its partners in origination, underwriting, collections, and risk management by providing proprietary and specialized digital infrastructure.

CapFronts flagship product, LoanFront, is a digital lending app trusted by over 5 million users, with an impressive 4.5-star rating. Since its inception in 2019, LoanFront has disbursed over 1500 crore.

We are looking for inquisitive minds to join us on our growth journey!

Opportunity :-

At LoanFront, we take pride in delivering innovative FinTech solutions that cater to our customers' evolving needs. We are seeking inquisitive minds to drive our growth and expand our offerings. Ideal candidates should possess a strong work ethic suited to a fast-growing startup, along with excellent analytical skills and problem-solving abilities. At LoanFront, you will have the opportunity to work directly with group heads and senior management. We provide a dynamic learning environment that fosters skill development and expertise, empowering you to become a master in your domain.