Digital Marketing Manager

We are looking for a hands-on Digital Marketing Manager to manage and improve our digital marketing activity across both ecommerce and B2B businesses.

Ecommerce experience is essential. You will take responsibility for driving online sales across channels such as Amazon, Shopify and Google, while also supporting B2B marketing campaigns focused on lead generation, content, email and paid media.

This is a practical role for someone who is comfortable getting into the detail: setting up campaigns, analysing performance, making changes and continually looking for ways to improve results.

Key Responsibilities

Ecommerce Marketing

• Manage and optimise Google Ads, including Search, Shopping and Performance Max campaigns.
• Manage Amazon Advertising, including Sponsored Products, Sponsored Brands and keyword/search-term optimisation.
• Manage and optimise Shopify stores, including merchandising, promotions, landing pages and conversion improvements.
• Monitor ecommerce performance across traffic, conversion rate, ROAS, CAC and revenue.
• Identify opportunities to improve product listings, SEO, customer journeys and conversion rates.
• Plan and execute seasonal campaigns, promotions and product launches.
• Work with external agencies, freelancers and creative resources where required.

B2B Digital Marketing

• Support the planning and execution of B2B lead-generation campaigns.
• Build and manage LinkedIn and Google Ads campaigns targeting specific industries, companies and decision-makers.
• Track campaign performance from initial engagement through to leads and opportunities.

Reporting & Optimisation

• Produce clear weekly and monthly reporting across ecommerce and B2B activity.
• Track KPIs including revenue, ROAS, CAC, conversion rate, CPL and lead volume.
• Use GA4 and platform analytics to understand performance and identify opportunities.
• Regularly test audiences, creative, messaging, landing pages and campaign structures.
• Make recommendations based on data rather than simply reporting what happened.

Essential Experience

We are looking for someone with strong practical experience in:

• Ecommerce digital marketing.
• Google Ads.
• Amazon Ads.
• Shopify.
• Google Analytics / GA4.
• Paid social, particularly LinkedIn and/or Meta.
• Email marketing.
• Campaign reporting and performance analysis.
• Managing and optimising campaigns directly rather than solely managing agencies.

Experience working across both B2C ecommerce and B2B marketing would be a significant advantage.

What We're Looking For

You will ideally be:

• Commercially minded and focused on measurable results.
• Comfortable owning campaigns from setup through to reporting and optimisation.
• Analytical enough to understand why campaigns are or aren't working.
• Proactive in identifying new opportunities rather than waiting for instructions.
• Able to work independently in a remote environment.
• Comfortable switching between ecommerce sales campaigns and longer-cycle B2B lead generation.
• Organised and able to manage multiple brands, campaigns and priorities.

Working Arrangement

This is designed as a three-day-per-week remote role, with flexibility around how those days are structured.

We are particularly interested in finding an experienced digital marketer who wants a substantial part-time role where they can take genuine ownership of performance rather than simply execute individual marketing tasks.

The right person will have the opportunity to shape our digital marketing approach and potentially expand their responsibilities as the businesses grow.

Benefits:

• Flexible schedule

Work Location: Remote