Digital Marketing Manager

About the role

We are looking for a strategic and hands-on Digital Marketing Manager to drive B2B digital marketing, brand awareness, lead generation, and content initiatives within an enterprise technology environment.

Key responsibilities

• Develop and execute B2B digital marketing strategies across LinkedIn, Google Search, email, and other digital channels.
• Drive qualified leads and support the enterprise sales pipeline through inbound and outbound campaigns.
• Develop technical content including whitepapers, case studies, blogs, and solution guides.
• Manage LinkedIn and other corporate digital channels to strengthen brand positioning and thought leadership.
• Plan and optimise Google Ads and LinkedIn Ads campaigns, including A/B testing and conversion optimisation.
• Manage marketing databases and automation using platforms such as HubSpot, Salesforce, or Zoho.
• Track key marketing metrics including MQLs, SQLs, CTR, CAC, ROI, and pipeline contribution.
• Work closely with sales teams to align marketing campaigns with business and revenue objectives.

About you

• Bachelor's Degree in Marketing, Digital Communications, Business, or related field.
• 5–7 years of digital marketing experience, preferably in B2B SaaS, IT, software, fintech, or enterprise technology.
• Proven experience in B2B lead generation, particularly through LinkedIn Ads, Google Search, and content marketing.
• Strong copywriting and technical content skills, with the ability to simplify complex technology topics.
• Hands-on experience with Google Analytics, Google Search Console, WordPress/CMS, and CRM/marketing automation platforms.
• Strong analytical and performance marketing skills.
• Experience working closely with B2B enterprise sales teams.