Digital Marketing Manager

Job Title: Digital Marketing Manager

Experience: 3–7 Years

CTC: 5LPA to 6 LPA

Location: Gurgaon

Working Days: 6 Days/Week

Employment Type: Full-time

Job Summary

We are looking for a highly motivated and results-driven Digital Marketing Manager to develop and execute end-to-end digital marketing strategies that enhance brand visibility, generate high-quality leads, and drive business growth. The ideal candidate should have strong expertise in performance marketing, website and landing page management, branding, and digital campaign optimization.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies.
• Plan and manage integrated marketing campaigns across digital, offline, and on-ground channels.
• Create, optimize, and manage high-converting landing pages for lead generation campaigns.
• Oversee website development, maintenance, updates, and performance optimization to improve user experience and conversions.
• Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns with a strong focus on lead generation and ROI.
• Drive quality lead generation through performance marketing, SEO, CRM campaigns, email marketing, WhatsApp marketing, and remarketing.
• Coordinate closely with sales teams to ensure marketing efforts align with business goals.
• Manage branding, positioning, and promotional activities.
• Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and CRM platforms.
• Conduct competitor analysis, market research, and customer behavior analysis.
• Plan and execute marketing events, campaigns, and promotional activities.
• Manage creative agencies, website developers, media buying partners, and other marketing vendors.
• Ensure consistent brand messaging across all digital and offline marketing channels.
• Optimize marketing campaigns using data and analytics to maximize ROI.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 3–7 years of experience in Digital Marketing.
• Hands-on experience with:
• Google Ads, Meta Ads (Facebook & Instagram), Google Analytics (GA4), Google Tag Manager (GTM)
• Google Search Console ,SEO tools, CRM platforms
• Experience in landing page creation and optimization.
• Experience in website development, management, and maintenance (WordPress or similar CMS preferred).
• Proven track record in lead generation and performance marketing campaigns.
• Strong communication, presentation, analytical, and stakeholder management skills.

Preferred Skills:

• Experience in the Real Estate or Construction industry is a plus.
• Experience in luxury residential or commercial project marketing is an added advantage.
• Strong expertise in Google Ads and Meta Ads campaign management.
• Well-versed in all digital marketing channels, including SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Marketing Automation, CRM Marketing, and Lead Nurturing.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Knowledge of RERA regulations and real estate compliance is an added advantage.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong analytical mindset with data-driven decision-making.
• Creative thinking with a strong branding and marketing approach.

What We Offer

• Competitive salary package
• Performance-based incentives
• Opportunity to work on exciting marketing projects
• Growth-oriented work environment
• Career advancement and exposure to end-to-end digital marketing initiatives

Also can apply at [email protected]

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person