Digital Marketing Manager

WHY THE GROUNDS?

The Grounds is one of Australia’s most distinctive hospitality and lifestyle brands, with a portfolio spanning restaurants and cafes, events, catering, coffee, retail and e-commerce. We create experiences, products and spaces that people actively seek out, share and return to.

We’re looking for a Digital Marketing Manager to take ownership of digital across the Group, reporting to the Head of Marketing. This is a hands-on role with genuine scope to shape the strategy, influence commercial performance and make things happen.

WHAT YOU’LL BE DOING

Digital Strategy & Campaigns

• Own the digital strategy and translate broader marketing and commercial priorities into effective digital campaigns and customer journeys.
• Plan, build, manage and optimise activity across paid media, website, CRM, e-Commerce, loyalty, SEO and other relevant channels.
• Continuously test, learn and improve digital activity to drive measurable commercial outcomes across acquisition, conversion and retention.

Paid Media

• Manage paid media across Meta, Google, TikTok and other relevant platforms, including campaign strategy, targeting, creative, optimisation and performance.
• Own digital advertising budgets and make informed decisions about spend and channel investment.

Website, e -commerce and Digital Experience

• Own the website, e-commerce and digital catering journeys, ensuring content, products, offers and customer pathways are accurate, effective and commercially optimised.
• Manage digital improvements, integrations and external developers or partners where required.

CRM, Email & Loyalty

• Own CRM, EDM and loyalty activity, including segmentation, campaigns, automation, rewards and customer communications, ensuring customer data and consent are managed appropriately.
• Use customer behaviour and performance data to improve engagement, retention and database growth.

SEO & Local Search

• Own SEO and local search across the Group, improving organic visibility across venues, products, events, experiences and catering, including on-page and technical SEO.
• Manage Google Business Profiles and monitor search performance, customer feedback and digital reputation.

Analytics, Measurement & Optimisation

• Own digital reporting, measurement and tracking across channels, including GA4, UTMs, conversion tracking, pixels and events.
• Turn data into clear insights and actions, using testing, attribution and conversion optimisation to improve commercial performance.

Platforms, Innovations & Stakeholders

• Maintain digital platforms, systems and integrations, identify opportunities for improvement and stay across emerging technology and digital trends.
• Partner closely with Marketing, Social, Content, Design and other key stakeholders across Venues, Events, Retail, Catering and Wholesale.
• Communicate digital requirements, priorities and recommendations clearly and ensure digital activity is aligned across the business.

WHAT YOU’LL BRING

You’ll be an experienced digital marketer who is equally comfortable thinking strategically and getting into the detail. You’ll understand how digital channels work together, what drives commercial performance and how to turn insight into action

• 4-7 years’ experience managing digital marketing in a commercial environment.

• Strong hands-on experience with Meta Ads Manager and Google Ads.

• Experience managing WordPress and Shopify, with an understanding of e-commerce and online merchandising.

• Experience with email marketing, CRM, customer segmentation and loyalty.

• Strong knowledge of GA4, Google Search Console, SEO and digital analytics.

• Experience with conversion tracking, UTMs, pixels, events and digital measurement.

• Strong understanding of attribution, conversion optimisation and digital customer journeys.

• Experience managing digital advertising budgets and making commercially sound investment decisions.

• Strong analytical, organisational and project management skills, with excellent attention to detail.

• Experience in hospitality, retail, e-commerce, events or another customer-led environment will be highly regarded.

This is a fulltime position with occasional out-of-hours and weekend work required as needed by the business.

It is a fully onsite role based at our Alexandria office, with occasional travel between The Grounds’ venues as required. This is not a hybrid or remote position.

Interested?

Apply or send your current resume to [email protected]

*You must have full working rights in Australia to be considered for this role

* Only those that fit the selection criteria will be contacted.