T
Truth And Social Publication
Digital Marketing Manager
Skills
Data AnalysisAIWordPressMarketing StrategyCommunication CampaignCRMCopywritingLead GenerationGoogle AdsGoogle AnalyticsCanvaBranding
2 months ago
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Important information
Contract type:
Permanent
Salary:
₹50,000 / year
Location:
Noida, Uttar Pradesh, India
Work mode:
Onsite
Published on:
7 September 2026
What they need
- Key Responsibilities
- Paid Advertising
- Assist in planning, launching, and managing Meta Ads and Google Ads campaigns.
- Monitor campaign performance including CPL, CTR, CPM, CPC, conversion rate, and
- ROAS.
- Identify underperforming campaigns, creatives, audiences, and landing pages.
- Coordinate with the creative and marketing team to test new ad angles, copies, and
- creatives.
- Maintain daily/weekly campaign performance reports.
- Lead Generation & Funnels
- Manage and monitor lead-generation campaigns and marketing funnels.
- Track leads from ad landing page WhatsApp/call conversion.
- Identify drop-offs and suggest improvements.
- Coordinate with the sales team to ensure leads are properly tracked and followed up.
- Maintain accurate lead and campaign data.
- Content & Social Media
- Assist in planning and publishing content across social media platforms.
- Research content ideas, trends, hooks, competitors, and industry developments.
- Coordinate with designers/video editors for creatives, reels, posts, ads, and promotional
- content.
- Help repurpose existing content into multiple formats.
- Marketing Analytics
- Track and analyze campaign and funnel performance.
- Prepare daily/weekly/monthly marketing reports.
- Identify patterns and provide actionable insights.
- Maintain dashboards and spreadsheets for marketing KPIs.
- Use data to recommend where budget, effort, and resources should be increased or
- reduced.
- Marketing Execution
- Execute marketing campaigns for book launches, author programs, publishing offers,
- events, webinars, and other initiatives.
- Coordinate with internal teams for campaign launches and deadlines.
- Assist in email, WhatsApp, remarketing, and other digital campaigns.
- Ensure campaigns and marketing assets are launched accurately and on time.
- Research & Optimization
- Research competitors and successful campaigns in the publishing, personal branding,
- education, and creator economy space.
- Study successful advertisements, landing pages, offers, and messaging.
- Continuously test new marketing ideas and growth opportunities.
- Stay updated with changes in Meta Ads, Google Ads, AI tools, and digital marketing
- trends.
- KPIs for the Role
- Your performance will primarily be measured by:
- Qualified leads generated
- Cost per lead
- Lead-to-sale conversion rate
- Campaign ROI / ROAS
- Landing page conversion rate
- CTR and CPC
- Speed and accuracy of campaign execution
- Number of successful marketing experiments
- Quality and accuracy of reporting
- Who We Are Looking For
- You should be:
- Data-driven — comfortable looking at numbers and making decisions from them.
- Execution-oriented — able to take a task and get it completed without constant
- supervision.
- Curious — constantly looking for better ads, hooks, offers, and marketing strategies.
- Detail-oriented — small tracking or campaign errors should not slip through.
- Fast learner — digital marketing changes rapidly, and you should enjoy learning new
- tools.
- Good communicator — able to coordinate effectively with creative, sales, and
- marketing teams.
- Problem solver — when a campaign doesn’t work, you should think about why and
- what to test next.
- Preferred Skills
- Knowledge of any of the following is a plus:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Sheets / Excel
- Canva
- WordPress / Landing Pages
- WhatsApp Marketing
- CRM tools
- Basic copywriting
- Marketing automation
- AI tools such as ChatGPT / Claude
- Experience & Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field is
- preferred but not mandatory.
- Freshers with strong digital marketing knowledge and practical experience are welcome.
- Internship, freelance, or personal experience running digital campaigns is a plus.
- Ideal Candidate
- We are not looking for someone who only knows how to post on Instagram.
- We are looking for someone who wants to understand:
- Traffic Leads Sales Revenue
- If you enjoy analyzing numbers, testing ideas, improving campaigns, and seeing your work
- directly impact business growth, this role is for you.
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