Digital Marketing Manager

FLAIREWOOD INTERIORSJOB DESCRIPTION – PERFORMANCE MARKETER

Job Title: Performance Marketer
Department: Marketing
Location: Bengaluru
Employment Type: Full-Time
Experience: 2+ Years

About the Role

We are looking for a Performance Marketer who is highly skilled in Google Ads and Meta Ads and has a proven ability to generate high-quality leads.

The ideal candidate should be data-driven, performance-focused, and capable of managing campaigns from strategy and ad setup to lead generation, optimisation, tracking, and reporting.

The primary goal of this role is to generate qualified leads for interior design projects while maintaining an efficient Cost Per Lead (CPL) and continuously improving campaign performance.

Key Responsibilities

• Plan, launch, manage, and optimise Google Ads and Meta Ads campaigns for lead generation.
• Develop performance marketing strategies to generate qualified leads for interior design services.
• Manage campaigns across Search, Display, Performance Max, YouTube, Facebook, and Instagram as required.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Create and test different ad copies, creatives, audiences, keywords, and landing pages.
• Monitor key performance metrics including CPL, CPA, CTR, CPC, conversion rate, lead quality, and ROAS.
• Continuously optimise campaigns based on performance data to reduce CPL and improve lead quality.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, and campaign tracking.
• Work closely with the creative/content team to develop high-performing ad creatives and messaging.
• Analyse lead quality and coordinate with the sales team to understand which campaigns are generating genuine business enquiries.
• Identify underperforming campaigns, ad sets, keywords, and audiences and take corrective action.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Manage advertising budgets efficiently and ensure maximum returns from the allocated budget.
• Conduct A/B testing of creatives, landing pages, audiences, and campaign strategies.
• Stay updated with changes in Google Ads, Meta Ads, tracking tools, and digital advertising trends.

Required Skills

• Strong hands-on experience with Google Ads.
• Strong hands-on experience with Meta Ads Manager.
• Proven experience in lead generation campaigns.
• Strong understanding of Google Search Ads, Performance Max, remarketing, and conversion campaigns.
• Strong understanding of Facebook and Instagram lead generation campaigns.
• Good knowledge of Google Analytics 4 (GA4) and conversion tracking.
• Experience with Meta Pixel and Conversions API is preferred.
• Understanding of landing-page optimisation and conversion funnels.
• Strong analytical and problem-solving skills.
• Ability to analyse campaign data and make performance-based decisions.
• Good understanding of CPL, CPA, CTR, CPC, conversion rate, ROAS, and lead quality.

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

• Interior Design
• Architecture
• Real Estate
• Construction
• Home Improvement
• Furniture
• Modular Kitchens
• Home Décor

Key Performance Expectations

The candidate will be responsible for:

• Generating a consistent volume of qualified leads.
• Maintaining and improving Cost Per Lead (CPL).
• Improving lead-to-site-visit and lead-to-sales conversion rates.
• Efficient utilisation of the marketing budget.
• Continuously testing and improving campaign performance.
• Providing clear data-driven reports on marketing performance.

Qualification

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field is preferred.
• Relevant certifications in Google Ads, Meta Ads, or digital marketing will be an added advantage.

What We Are Looking For

We are looking for someone who is not just an ad operator, but a performance-driven marketer who understands that the objective is to generate quality business leads and revenue, not simply clicks or impressions.

If you have a proven track record of generating leads through Google and Meta Ads and are confident in managing campaigns independently, we would like to hear from you.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person