Digital Marketing Manager

Roles & Responsibilities:

• Develop and execute the overall marketing strategy aligned with business goals.
• Create quarterly and annual marketing plans with defined KPIs.
• Identify new growth opportunities, marketing channels, and campaign ideas.
• Build and optimize a scalable outbound lead generation engine.
• Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.
• Work closely with the sales team to improve lead quality, nurturing, and conversion
• Oversee the company's content strategy and brand communication across all channels.
• Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.
• Ensure consistent messaging and strong brand positioning.
• Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms in coordination with external agencies.
• Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.
• Monitor campaign performance and continuously improve marketing ROI.
• Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.
• Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.
• Support sales with targeted campaigns, marketing collateral, and performance reporting.

Desired Skills & Experience:

• 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
• Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.
• Experience managing agencies and coordinating cross-functional teams.
• Analytical mindset with excellent communication and project management skills.
• Experience in B2B software, SaaS, ERP, or technology companies will be preferred

.