Digital Marketing Manager

Job Summary

We are looking for a Digital Marketing Manager to lead and execute integrated marketing campaigns across digital, social media, influencer, and experiential channels. The role will drive brand awareness, audience engagement, lead generation, and overall marketing performance.

Key Responsibilities

• Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
• Manage social media, paid media, SEO, email marketing, content, and website initiatives.
• Develop and manage influencer/KOL marketing, including talent sourcing, outreach, negotiation, briefing, campaign execution, and performance tracking.
• Lead event ideation, planning, and execution, including brand activations, launches, pop-ups, and influencer events.
• Manage event suppliers, agencies, venues, production partners, and budgets.
• Develop campaign concepts, content plans, and marketing activations that strengthen brand positioning and engagement.
• Monitor campaign performance, analyze KPIs, and optimize activities to maximize ROI and ROAS.
• Conduct market, competitor, audience, and trend research to identify growth opportunities.
• Collaborate with creative, sales, PR, and other teams to ensure consistent brand execution.
• Manage external agencies, vendors, influencers, and other marketing partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5+ years of experience in digital marketing, brand marketing, or integrated marketing.
• Hands-on experience in digital campaigns, social media, influencer marketing, and event management.
• Strong project management, communication, negotiation, and analytical skills.
• Creative, organized, proactive, and results-driven.
• Familiarity with Google Ads, Meta Ads, GA4, social media platforms, CRM/email marketing tools, and marketing analytics.