Digital Marketing Manager

Job Overview:

We are looking for an experienced Digital Marketing Manager to build and lead our company’s digital marketing team. This role will be responsible for developing and executing online marketing strategies, managing social media channels, overseeing influencer/KOL collaborations, and driving brand awareness and engagement in the digital space.

Key Responsibilities:

1.      Team Leadership & Management

·         Recruit, train, and lead the digital marketing team.

·         Provide guidance, mentorship, and performance feedback to ensure team members achieve their KPIs.

·         Ensure digital marketing strategies align with overall business goals and offline marketing efforts.

·         Oversee project timelines, campaign execution, and team workflow.

2.      Social Media & Content Strategy

·         Oversee and manage the company's social media presence across platforms such as Facebook, Instagram, TikTok, YouTube, and other platforms.

·         Oversee the planning and execution of digital campaigns to drive brand awareness, engagement, and audience growth.

·         Work with content creators and videographers to produce high-quality digital assets.

·         Track and analyze social media performance metrics to refine strategies for better results.

3.      Digital Advertising & Performance Marketing

·         Plan and execute digital campaigns across Google Ads, Facebook Ads, TikTok Ads, and other platforms.

·         Optimize campaign performance through A/B testing, audience targeting, and budget allocation.

·         Monitor and analyze key metrics to ensure campaign effectiveness and a strong return on investment (ROI).

·         Stay updated on digital marketing trends and best practices to keep the brand competitive.

4.      Influencer & KOL Management

·         Identify, onboard, and manage partnerships with key influencers and online KOLs to boost brand visibility.

·         Negotiate collaborations, campaigns, and performance-based agreements with influencers.

·         Develop influencer marketing campaigns that align with business objectives.

·         Measure and analyze the effectiveness of influencer campaigns, optimizing strategies for maximum ROI.

5.      Cross-Functional Collaboration

·         Work closely with sales team, product management, and other departments to ensure alignment on sales initiatives, product launches, and promotional activities.

Qualifications & Requirements:

l  Bachelor’s degree in Marketing, Business, or a related field.

l  5+ years of experience in digital marketing, with at least 2 years in a leadership role.

l  Proven expertise in managing social media platforms and executing digital marketing campaigns.

l  Strong background in influencer/KOL management and online brand partnerships.

l  Experience in performance marketing, paid advertising, and campaign optimization.

l  Excellent leadership, communication, and project management skills.

l  Data-driven mindset with experience in digital analytics tools (Google Analytics, Meta Business Suite, etc.).

l  Knowledge of networking products, CCTV systems, and other IT-related solutions.

l  Results-oriented mindset and ability to multitask and manage priorities in a fast-paced environment.

l  Ability to work collaboratively with cross-functional teams.

Preferred Skills:

l  Experience in retail, FMCG, or consumer brands.

l  Experience in managing products for multi-brand portfolios.

l  Knowledge of SEO, SEM, and digital content marketing strategies.

l  Hands-on experience in livestreaming and video content marketing.

l  Ability to adapt to a fast-paced environment and quickly respond to market changes.

What We Offer:

l  Competitive salary.

l  Opportunities for career development and growth.

l  Collaborative and supportive work environment.