DIGITAL MARKETING MANAGER

DIGITAL MARKETING MANAGER

Join Our Team and Lead Our Digital Growth!

We are looking for an experienced and results-driven Digital Marketing Manager to lead our Digital Marketing Department and drive brand awareness, customer engagement, leads and business growth.

The ideal candidate is creative, commercially minded and strategic, with strong hands-on experience in digital marketing and team leadership.

KEY RESPONSIBILITIES

Digital Marketing Strategy & Leadership

• Lead the Digital Marketing Department and achieve agreed marketing objectives and KPIs.
• Develop and implement the digital marketing strategy and annual marketing plan.
• Set team priorities, allocate resources and monitor performance.
• Lead, coach and develop the digital marketing team.
• Prepare regular performance reports and recommendations for Management.

Social Media & Content

• Manage the company's presence across Facebook, Instagram, TikTok and other relevant platforms.
• Develop content strategies to increase brand awareness, engagement, leads and sales.
• Plan and manage the social media content calendar and campaigns.
• Oversee copywriting, video, graphics and other digital content.
• Maintain consistent brand messaging and engage with the online community.

Digital Advertising & Analytics

• Plan and manage Meta Ads, Google Ads, TikTok Ads and other digital campaigns.
• Manage advertising budgets and optimise spending for maximum ROI.
• Monitor traffic, leads, conversions, engagement and sales performance.
• Use analytics and market insights to improve campaign results.
• Oversee SEO, SEM, website, email marketing and other digital initiatives where applicable.
• Identify new digital platforms, tools and market opportunities.

Business Collaboration

• Conduct market, competitor and customer research to identify growth opportunities.
• Work closely with Sales, E-commerce, Creative, Product and Operations teams.
• Support product launches, promotions and company marketing initiatives.
• Ensure digital activities support overall business and sales objectives.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications, Advertising/Media, Creative Multimedia or related field.
• Minimum 5 years of relevant experience, preferably with 1–2 years in a supervisory or managerial role.
• Must be fluent in Chinese – spoken and written.
• Good command of English and Bahasa Malaysia.
• Strong hands-on experience in Meta Ads, Google Ads and TikTok Ads.
• Good knowledge of SEO, SEM, social media, content marketing and digital advertising.
• Experience with consumer products, health & wellness, beauty or personal care products is an added advantage.
• Strong content creation and copywriting skills.
• Graphic design and video editing skills are an advantage.
• Proficient in Microsoft Excel and PowerPoint.
• Strong leadership, analytical, communication and project management skills.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative, proactive, commercially minded and results-oriented.

WE ARE LOOKING FOR

DIGITAL MARKETING LEADER
Leads the team, sets direction and delivers results.

STRATEGIC THINKER
Turns market insights and data into effective marketing strategies.

CREATIVE MARKETER
Creates engaging content and campaigns that connect with customers.

TEAM BUILDER
Develops people, encourages collaboration and builds a high-performing team.

RESULTS DRIVEN
Focuses on measurable growth, leads, sales and ROI.