Digital Marketing Manager

KEY RESPONSIBILITIES:

Strategic Leadership: Develop and execute the overall digital marketing strategy aligned with business objectives; Build, lead, mentor, and scale a high-performing digital marketing team; Define quarterly and annual marketing goals, KPIs, budgets, and growth strategies; Drive customer acquisition, retention, and revenue growth across digital channels; Foster a culture of innovation, accountability, and continuous improvement.

Performance & Growth Marketing: Lead all paid marketing initiatives across Meta, Google, LinkedIn, TikTok, and other digital platforms; Optimize campaign performance based on CAC, CPL, CPA, ROAS, and ROI; Develop growth strategies to increase qualified leads and revenue; Manage marketing budgets efficiently while maximizing campaign performance; Continuously test, analyze, and optimize marketing funnels.

Brand & Content Leadership: Oversee content strategy across websites, blogs, email marketing, and social media; Ensure brand consistency across all digital touchpoints; Collaborate with the Creative and Graphic Design teams to develop impactful campaigns; Guide content writers and creative teams to produce high-converting marketing assets.

Team Management: Lead departments including Performance Marketing, Growth Marketing, Meta & Google Ads, SEO, Social Media Marketing, Content Writing, Graphic Design, Creative Strategy; Conduct regular performance reviews and coaching sessions; Hire, develop, and retain top marketing talent.

Analytics & Reporting: Monitor marketing dashboards and campaign performance; Present monthly and quarterly reports to senior leadership; Utilize data to make informed strategic decisions; Identify new market opportunities and emerging digital trends.

REQUIRED QUALIFICATIONS:

Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. Master's degree or MBA is a plus.

EXPERIENCE REQUIREMENTS:

· 10 - 12 years of experience in Digital Marketing.

· Minimum 5 years in a leadership role managing digital marketing teams.

· Hands-on experience managing and scaling campaigns for the US market is mandatory.

· Proven experience leading multi-channel digital marketing strategies with measurable business outcomes.

PREFERRED EXPERIENCE:

Experience working with international clients, particularly in the US market. Experience in B2B, B2C, or SaaS marketing environments is a strong advantage. Familiarity with CRM platforms, marketing automation tools, and AI-powered marketing solutions. Experience managing remote and cross-functional teams.

KEY PERFORMANCE INDICATORS (KPIS)
Revenue growth through digital channels; Return on Ad Spend (ROAS); Customer Acquisition Cost (CAC); Cost per Lead (CPL) and Cost per Acquisition (CPA); Lead quality and conversion rates; Website traffic and conversion performance; Team productivity and campaign execution; Achievement of quarterly and annual marketing objectives

Pay: Rs350,000.00 - Rs400,000.00 per month

Work Location: In person