Digital Marketing Manager

Job Overview: We are looking for a passionate and data-driven Digital Marketing Manager to drive digital growth and consumer engagement across our F&B brands. This role is a blend of performance marketing, customer acquisition, digital branding, GEO & SEO and reputation management - all critical for scaling our dine-in and delivery business.

Role & responsibilities

Performance Marketing & User Acquisition

• Lead the planning, setup, optimization, and reporting of performance campaigns across Meta Ads, Google Ads, and other paid digital platforms.

• Own new customer acquisition strategy across dine-in, delivery, and event offerings.

• Drive retargeting and reactivation campaigns to convert lapsed or high-intent users through personalized audience segmentation.

• Identify and test emerging high-ROI platforms, channels, ad formats and growth-driven ad tactics (e.g., notification-based marketing, geo-fencing, contextual targeting) to capture untapped digital audiences.

• Partner with analytics and operations teams to measure, track, and optimize CPL, CAC, ROAS, and customer LTV.

• Plan and execute hyperlocal campaigns tied to store launches, events, or city-specific promos with a strong focus on conversion.

• Ensure continued growth in digital orders, leads, reservations, and ticket sales via structured performance funnels.

Brand Marketing & Digital Engagement

• Own the GEO / AIO and SEO performance for brands under Impresario, ensuring discoverability through keyword optimization and content planning.
• Manage and optimize brand visibility across store listing platforms and maps (Google Business, Zomato, Swiggy, etc.).
• Lead Online Reputation Management (ORM) by responding to customer feedback and managing brand sentiment.
• Monitor and improve Google reviews and ratings, focusing on customer satisfaction and experience.

Preferred candidate profile

Qualifications & Skills:

• 47 years of digital marketing experience, ideally in the F&B, QSR, or hospitality sector.

• Hands-on experience with Meta Ads Manager, Google Ads, CRM platforms (like Clevertap, WebEngage, etc.)

• Strong knowledge of social media management, ORM tools, and GEO & SEO best practices.

• Creative thinker with a passion for the F&B space and understanding of consumer behaviour in dine-in and delivery formats.

• Excellent collaboration and communication skills with data-first decision-making.

Interested candidates share their profiles on 7838652810/ 9355989169