Digital Marketing Manager

Digital Marketing Manager

Experience: 4+ Years
Location: Ahmedabad, Gujarat | Work From Office
Salary: ₹90,000 – ₹1,20,000 per month
Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Digital Marketing Manager to lead and execute paid and organic digital marketing initiatives. The ideal candidate should have strong hands-on experience in performance marketing, SEO, content strategy, analytics, and AI-driven SEO/AEO/GEO practices.

The candidate will be responsible for developing digital marketing strategies, managing campaigns, improving online visibility, generating qualified leads, and driving measurable business growth.

Key Responsibilities

Paid Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage campaign budgets, targeting, bidding, creatives, and landing-page performance.
• Monitor CPL, CPA, ROAS, conversion rates, and campaign ROI.
• Conduct A/B testing and continuously optimize campaign performance.

SEO & Organic Marketing

• Develop and implement SEO strategies covering on-page, off-page, technical SEO, and content optimization.
• Conduct keyword research, competitor analysis, content gap analysis, and SERP analysis.
• Improve organic rankings, website traffic, lead generation, and online visibility.
• Coordinate with content and development teams to implement SEO recommendations.

AI SEO / AEO / GEO

• Implement AI-driven SEO strategies to improve visibility across AI-powered search and answer engines.
• Apply AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) practices.
• Optimize content for AI-powered search platforms and evolving search experiences.
• Stay updated with changes in search behavior, AI-generated results, and digital marketing trends.

Content & Social Media

• Develop content strategies aligned with business objectives, target audience, and SEO goals.
• Coordinate with content writers, designers, and social media teams.
• Plan and monitor social media campaigns and brand visibility initiatives.
• Maintain consistent brand messaging across digital channels.

Analytics & Reporting

• Monitor website and campaign performance using Google Analytics, Google Search Console, Google Tag Manager, and relevant marketing tools.
• Prepare regular reports covering traffic, leads, conversions, rankings, campaign ROI, and other key metrics.
• Analyze performance data and identify opportunities for improvement.

Required Skills & Experience

• 4+ years of relevant experience in Digital Marketing.
• Strong hands-on experience in both Paid and Organic Marketing.
• Proven experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong knowledge of SEO, SEM, keyword research, technical SEO, and content marketing.
• Practical knowledge of AI SEO, AEO, and GEO.
• Experience with Google Analytics, Search Console, Tag Manager, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Strong analytical and data-driven approach.
• Excellent communication and stakeholder-management skills.
• Ability to independently plan, execute, monitor, and optimize digital marketing campaigns.
• Experience in the IT, SaaS, or Technology industry will be an advantage.

Key Performance Areas

• Qualified lead generation
• Organic traffic and keyword growth
• Paid campaign performance and ROI
• CPL / CPA optimization
• Search engine visibility
• AI search / AEO / GEO visibility
• Website conversion improvement
• Content performance
• Overall digital marketing contribution to business growth

Candidate Profile

We are looking for someone who is:

• Results-oriented and data-driven
• Strong in both strategy and hands-on execution
• Updated with the latest digital marketing and AI search trends
• Capable of managing multiple digital channels independently
• Strong in communication, coordination, and stakeholder management

How to Apply

Interested candidates can share their updated CV at:

Email: [email protected]
Contact: 7985164775

Pay: ₹90,000.00 - ₹120,000.00 per month

Work Location: In person