Digital Marketing Manager

Digital Marketing Manager
Job Description & Role Specification

Location: Delhi / Delhi NCR, India

Employment Type: Full-time

Experience Required: 4-7 Years (Agency Background Preferred)

About BrainyDX
BrainyDX is a technology and digital growth agency delivering solutions across digital marketing, software development, AI integration, and strategy. We help businesses scale through performance marketing, Search Engine Optimization (SEO), programmatic media, content strategy, and AI-powered innovations. We are looking for a result-driven Digital Marketing Manager to lead our digital client accounts and drive strategy, performance, and revenue growth.

Role Overview
Core Focus
As the Digital Marketing Manager at BrainyDX, you will own the digital strategy and multi-channel campaign execution for our diverse portfolio of clients. You will manage a team of specialists, interact directly with key client stakeholders, and leverage traditional performance tactics alongside AI tools to deliver measurable ROI.

Key Responsibilities

1. Digital Strategy & Client Account Management

• Strategy Execution: Define and execute integrated digital strategies (SEO, PPC, Social Media, Content Marketing, and Lead Generation) tailored to client business goals.
• Client Management: Serve as the primary strategic POC for clients, leading client onboarding, campaign pitches, weekly updates, and monthly strategy reviews.

2. Performance Marketing & Paid Campaigns

• Campaign Ownership: Oversee end-to-end planning, execution, and budget optimization for paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Programmatic platforms.
• Conversion Optimization: Continuously test ad copy, targeting, landing pages, and creatives to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).

3. Search Engine, Answer Engine & Generative AI Optimization (SEO / AEO / GEO):

• SEO Strategy: Supervise technical SEO audits, keyword research strategies, link-building initiatives, and content optimization to drive sustained organic traffic growth.
• Generative Engine Optimization (GEO): Optimize brand digital assets so client content, data, and entity signals are referenced and cited by AI engines like ChatGPT, Perplexity, Google Gemini, and Claude.
• Answer Engine Optimization (AEO): Structure site content, FAQ schema, direct answer formatting, and conversational NLP blocks to win Google AI Overviews, Featured Snippets, and voice search results.

4. AI & Modern Workflow Integration

• AI Innovation: Utilize Generative AI and automation tools to streamline content creation, campaign building, audience segmentation, and report generation.

5. Analytics, Reporting & Optimization

• Data Analytics: Define key performance metrics (KPIs) and build analytical reports using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Looker Studio.
• Insight Generation: Turn campaign data into strategic insights and action plans for ongoing client account growth.

6. Team Leadership & Operations

• Team Management: Manage, mentor, and allocate work across in-house executives, content writers, designers, and external freelancers.

Requirements & Qualifications

• Experience: 4 to 7 years of hands-on digital marketing experience, with at least 2+ years in a digital agency setting.
• Paid Ads Proficiency: Certified in Google Ads and Meta Blueprint; strong track record managing performance budgets with proven ROAS/CPA outcomes.
• Organic Search Mastery: Deep understanding of Google search algorithms, technical SEO, keyword strategy, and on-page/off-page SEO best practices.
• Analytics & Tools: Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMrush / Ahrefs, Meta Ads Manager, and Google Looker Studio.
• AI Expertise: Practical exposure to using Generative AI tools (ChatGPT, Midjourney, Claude, etc.) for marketing workflows and content strategy.
• Communication Skills: Strong pitch presentation, written, and verbal communication skills.
• Education: Bachelors degree in Marketing, Communications, Business Administration, or related fields.

What BrainyDX Offers

• Compensation: Competitive compensation package aligned with industry standards.
• Impact & Growth: Opportunity to lead high-impact accounts across various industry verticals.
• Work Culture: Collaborative and growth-oriented work environment in Delhi NCR.