Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager with strong exposure to the real estate industry to lead digital marketing initiatives for our residential and commercial projects.

The candidate will be responsible for developing and executing digital strategies that drive qualified leads, project visibility, website traffic, engagement, and conversions across digital channels.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with project and business objectives.
• Create project-wise digital marketing plans based on target audience, location, pricing and positioning.
• Plan monthly campaigns, budgets, creatives and lead-generation activities.
• Monitor market trends, competitor campaigns and digital marketing best practices.

2. Performance Marketing

• Plan, execute and optimize campaigns across:
• Google Ads
• Meta Ads – Facebook & Instagram
• YouTube
• LinkedIn, wherever relevant
• Other relevant digital platforms
• Manage campaign budgets and optimize CPL, lead quality and conversion rates.
• Conduct A/B testing of creatives, audiences, landing pages and campaign messaging.
• Track campaign performance and continuously improve ROI.

3. Real Estate Lead Generation

• Generate qualified leads for residential/commercial real estate projects.
• Develop campaigns for different stages of the customer journey.
• Work closely with the Sales and Presales teams to improve lead quality and conversion.
• Analyse lead sources and identify high-performing campaigns and channels.
• Monitor lead leakage, response rates and conversion performance.

4. Website & Landing Pages

• Manage and improve project websites and landing pages.
• Coordinate with agencies/developers for website content, UI and technical improvements.
• Ensure project information, pricing, amenities, floor plans and CTAs are updated.
• Improve website traffic, engagement and conversion rates through SEO and CRO initiatives.

5. SEO & Content Marketing

• Develop SEO strategies for project and corporate websites.
• Conduct keyword research and competitor analysis.
• Coordinate SEO content, blogs, landing pages and other organic initiatives.
• Monitor rankings, organic traffic and website performance.

6. Social Media Marketing

• Develop and manage social media calendars for projects and corporate branding.
• Plan content including:
• Project launches
• Amenities
• Location advantages
• Customer testimonials
• Construction updates
• Offers/campaigns
• Reels and short-form videos
• Monitor engagement, reach, followers and overall social media performance.

7. Real Estate Portals & Digital Platforms

• Manage digital presence across relevant property portals such as 99acres, MagicBricks, Housing.com, NoBroker, etc.
• Monitor listing performance, enquiries and lead generation.
• Ensure project listings, creatives and property information are accurate and updated.

8. Analytics & Reporting

• Track and analyse:
• Leads generated
• Cost per Lead (CPL)
• Cost per Qualified Lead
• Lead-to-site-visit ratio
• Site visit-to-booking ratio
• Campaign ROI/ROAS
• Website traffic
• Conversion rate
• Channel-wise performance
• Prepare weekly/monthly digital marketing reports for management.
• Provide actionable insights and recommendations based on data.

9. CRM & Marketing Automation

• Coordinate with CRM/Sales teams to ensure proper lead tracking.
• Monitor lead movement from campaign → lead → calling → site visit → booking.
• Work with CRM/technology teams on lead integrations, remarketing and automation initiatives.

10. Agency & Vendor Management

• Manage external digital marketing agencies, creative agencies, freelancers and vendors.
• Brief agencies on campaign objectives and project requirements.
• Review campaign performance and ensure timely delivery.
• Evaluate agency performance against agreed KPIs and budgets.

Required Skills

• Strong understanding of Real Estate Digital Marketing
• Performance Marketing
• Google Ads & Meta Ads
• Lead Generation
• SEO & SEM
• Social Media Marketing
• Google Analytics / GA4
• Google Tag Manager
• Conversion Tracking
• Landing Page Optimization
• CRM & Lead Management
• Marketing Analytics & Reporting
• Budget Management
• Content & Creative Strategy
• Competitor Analysis

Candidate Profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.
• 5–10 years of relevant digital marketing experience, preferably with a real estate developer.
• Proven experience in generating and managing real estate leads through digital channels.
• Strong analytical and data interpretation skills.
• Good understanding of Pune's real estate market would be an advantage.
• Experience handling multiple projects/campaigns simultaneously.
• Strong communication, coordination and vendor-management skills.
• Ability to work closely with Sales, Presales, CRM, Creative and Business Development teams.

Pay: ₹50,000.00 - ₹95,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person