Digital Marketing Manager

Digital Marketing Manager

Job Summary

Digital Blueprint is looking for an experienced and well-rounded Digital Marketing Manager to join our growing Glasgow-based agency.

We're looking for someone who understands the full digital marketing picture and can turn strategy into effective campaigns and day-to-day marketing activity across a varied portfolio of clients.

This is a hands-on role covering areas including SEO, email marketing, social media, content, lead generation, campaign planning and performance analysis. You'll also work closely with our specialists across paid advertising, web development, technical SEO, design, photography and video to deliver joined-up marketing campaigns.

You won't be expected to be a developer, designer or specialist in every channel. We're looking for a strong digital marketer who understands how these areas work together, can execute core marketing activity and knows when and how to bring in specialist expertise.

Responsibilities

• Plan, manage and execute multi-channel digital marketing campaigns
• Develop marketing activity around client objectives and agreed strategies
• Manage email marketing campaigns, customer journeys and automations
• Support SEO through keyword research, content strategy and on-page optimisation
• Plan and manage organic social media activity
• Write and develop content across websites, email, social media and campaigns
• Develop lead-generation campaigns and identify new marketing opportunities
• Analyse performance using GA4, Search Console and other marketing platforms
• Turn campaign data into clear recommendations and actions
• Identify website, landing page and conversion requirements and brief our development team
• Work with our paid media specialists on campaign strategy, audiences and messaging
• Brief and collaborate with designers, developers and content specialists
• Support client meetings and help ensure agreed marketing activity is delivered
• Keep up to date with developments across digital marketing, technology and AI

Skills & Experience

We're looking for someone with proven digital marketing experience and a strong understanding of several of the following:

• Digital marketing strategy and campaign planning
• SEO and content marketing
• Email marketing and automation
• Organic social media
• Copywriting
• Lead generation
• Google Analytics 4 and Search Console
• CRM and customer data
• Conversion optimisation
• Google Ads, Meta Ads and LinkedIn Ads
• WordPress, Wix or other CMS platforms from a marketing perspective
• Marketing reporting and analysis

Agency experience would be advantageous, as would experience managing marketing activity across multiple clients or projects.

You'll be organised, proactive and commercially aware, with strong communication skills and the confidence to make recommendations rather than simply follow instructions.

What We Offer

• Full-time, permanent position
• 35-hour working week
• 28 days' annual leave, inclusive of public holidays
• Additional paid day off for your birthday
• Opportunity to work across a varied portfolio of businesses and industries
• Support from specialists across paid media, development, SEO, design and content
• Genuine responsibility and autonomy
• Opportunity to develop your role as Digital Blueprint continues to grow

If you're a well-rounded digital marketer who enjoys turning strategy into action and wants to play an important role within a growing agency, we'd love to hear from you.

Please apply with your CV and a short introduction outlining your experience.

Pay: £28,000.00-£33,000.00 per year

Benefits:

• Company events
• Company pension
• Flexitime

Work Location: In person