Digital Marketing Manager

Digital Marketing Manager

Company: A2A Optima

Location: Whitefield, Bangalore

Experience: 4 – 5 Years (Entry-level candidates strictly should not apply)

Job Type: Full-Time

Designation: Digital Marketing Manager

Reporting to: CEO

About the Role

We are seeking a dynamic and skilled Digital Marketing Manager to oversee and execute the end-to-end management of digital marketing initiatives. The ideal candidate must have strong expertise across SEO, Social Media Marketing, PPC campaigns, and Project Management, combined with excellent communication and client-handling skills.

Key Responsibilities

• SEO Management

Plan, implement, and manage on-page & off-page SEO strategies.
Conduct keyword research, competitor analysis, and technical audits.
Monitor search rankings and optimise content for improved visibility.

• SMM (Social Media Marketing)

Develop and execute social media strategies across major platforms.
Manage content calendars, brand messaging, and community engagement.
Analyse social performance metrics to enhance engagement and reach.

• PPC Campaign Management

Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, and other platforms.
Conduct A/B testing, monitor KPIs, and manage budgets effectively.
Analyse campaign performance and provide actionable insights.

• Project Management

Handle end-to-end project execution for clients or in-house processes.
Coordinate with cross-functional teams (content, design, development).
Ensure timely delivery of digital marketing tasks and campaigns.
Maintain clear communication with clients.

• Reporting & Analytics

Prepare weekly and monthly performance reports.
Use tools like Google Analytics, Search Console, Ads Manager, and other marketing tools.
Propose data-driven strategies for continuous improvement.

Required Skills & Qualifications

• 4–5 years of hands-on experience in SEO, SMM, PPC, and Digital Project Management.
• Strong understanding of digital marketing tools, trends, and best practices.
• Excellent verbal and written communication skills.
• Ability to multitask, prioritise, and manage projects efficiently.
• Strong analytical skills with experience in reporting and performance measurement.
• Experience in an agency environment is preferred.

Who Should Apply

• Candidates with real, demonstrable hands-on experience (4–5 years).
• Candidates who can independently manage digital marketing projects end-to-end.
• Candidates with excellent communication and client-handling skills.

**Entry-level or freshers are strictly not eligible for this position**

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Whitefield, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What's your current salary?
• What's your expected salary?
• What's your notice period?
• Are you willing to attend in-person interview?

Experience:

• Digital marketing: 5 years (Required)

Location:

• Whitefield, Bengaluru, Karnataka (Required)

Work Location: In person