Digital Marketing Manager

DIGITAL MARKETING MANAGER

Company: Betroverse
Department: Digital Marketing
Position: Digital Marketing Manager
Employment Type: Full-Time
Location: Edavanna, Manjeri, Kerala.

Job Summary

Betroverse is looking for an experienced and results-driven Digital Marketing Manager to lead and manage digital marketing strategies for the company and its clients. The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple platforms to increase brand awareness, generate leads, drive engagement, and achieve business objectives.

The ideal candidate should have strong knowledge of digital marketing channels, campaign management, analytics, content strategy, and team coordination.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business and client objectives.
• Plan, execute, and manage digital marketing campaigns across relevant platforms.
• Manage and optimize Google Ads, Meta Ads, and other paid advertising campaigns.
• Monitor campaign performance, budgets, conversions, and key performance indicators (KPIs).
• Analyze marketing data and prepare regular performance reports.
• Identify opportunities to improve campaign performance, ROI, lead generation, and customer acquisition.
• Coordinate with the Social Media, Content Creation, Graphic Design, Video Editing, SEO, and Performance Marketing teams.
• Develop digital marketing plans and strategies for clients from different industries.
• Conduct market, competitor, audience, and trend research.
• Ensure campaigns are delivered according to timelines, budgets, and quality standards.
• Track website and campaign analytics using tools such as Google Analytics, Google Search Console, and advertising platform insights.
• Develop and maintain content and campaign calendars where required.
• Stay updated with digital marketing trends, platform updates, advertising policies, and emerging technologies.
• Review campaign results and recommend data-driven improvements.
• Manage multiple projects and client requirements simultaneously.
• Communicate campaign progress, results, and recommendations to clients and internal management.
• Guide and support junior team members and ensure effective task distribution and execution.

Required Skills

• Strong knowledge of digital marketing concepts and strategies.
• Hands-on knowledge of Google Ads and Meta Ads.
• Knowledge of SEO, social media marketing, content marketing, email marketing, and lead generation.
• Strong analytical and data interpretation skills.
• Knowledge of digital marketing analytics and reporting tools.
• Strong campaign planning and optimization skills.
• Good understanding of conversion tracking and performance metrics.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns and deadlines.
• Strong problem-solving and decision-making abilities.
• Ability to work effectively with cross-functional teams.

Preferred Qualifications

• 1–3 years of experience in digital marketing or a similar role.
• Experience working in a digital marketing agency is an advantage.
• Google Ads, Meta, or other relevant digital marketing certifications are an advantage.
• Proven experience managing campaigns and achieving measurable marketing results.

Key Performance Indicators (KPIs)

• Campaign performance and ROI
• Lead generation and conversion rate
• Website traffic and engagement
• Advertising cost efficiency
• Client satisfaction and retention
• Achievement of campaign targets
• Timely delivery of marketing campaigns and reports
• Overall growth of client and company digital presence

What We Offer

• Professional growth and learning opportunities
• Exposure to multiple industries and digital marketing projects
• Collaborative and creative work environment
• Performance-based growth opportunities

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Internet reimbursement

Work Location: In person