Digital Marketing Manager

Key Responsibilities:

• Strategy Development:
• Develop and execute digital marketing strategies to achieve business objectives.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Content and Creative:
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms.
• SEO & SEM:
• Optimize content and website landing pages for SEO.
• Conduct keyword research and web analytics.
• Manage SEM campaigns on Google, Bing, and other platforms to maximize ROI.
• Analytics & Reporting:
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Use analytics tools (e.g., Google Analytics) to track and analyze the website traffic flow.
• Social Media & Online Presence:
• Manage and enhance the company’s social media presence across all digital channels.
• Develop social media campaigns that align with corporate strategy.
• Team Management :
• Client Management .
• Budget Management:
• Allocate and manage the digital marketing budget.
• Ensure efficient and effective use of resources and manage marketing spending within budget.
• Collaboration & Communication:
• Work with cross-functional teams, including design, content, product, and sales, to ensure a cohesive brand voice and marketing message.
• Communicate with stakeholders on performance metrics and campaign strategies.
• Stay Updated:
• Stay abreast of the latest trends and best practices in online marketing and measurement.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communication, or a related field.
• Experience: Proven experience in digital marketing or a related field.
• Skills:
• Strong analytical skills and data-driven thinking.
• Proficiency in marketing tools and platforms (Google Analytics, SEO tools, etc.).
• Excellent understanding of digital marketing concepts and best practices.
• Creative mindset with strong problem-solving skills.
• Strong project management and organizational skills.
• Certifications (optional): Google Analytics, Google Ads, Facebook Blueprint, etc.

Soft Skills:

• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• High level of creativity and attention to detail.

Working Conditions:

• Full-time position, typically Monday through saturday.
• May require occasional travel or after-hours work depending on campaign needs.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person