Digital Marketing Manager

We’re looking for a commercially driven Digital Marketing Manager to lead digital growth and multi-channel marketing strategy for a scaling beauty business.

This is a hands-on role suited to someone with a strong track record of driving physical product sales through e-commerce.

You’ll take ownership of paid media, CRM, social and digital campaigns, working closely with Brand, Creative and E-commerce to grow revenue, acquire new customers and increase retention.

The Role:

• Manage an agency to optimise Meta and Google Ads, including Shopping, Performance Max, Search and retargeting.
• Manage paid media budgets and performance against ROAS, CAC, LTV, AOV and conversion targets.
• Manage HubSpot/Klaviyo CRM, including email, SMS, segmentation and automated customer journeys.
• Develop campaigns around product launches, promotions and key trading periods.
• Manage Brand and Creative teams to develop and optimise high-performing content.
• Identify opportunities to improve website conversion, customer retention and online revenue.
• Oversee influencer, creator and UGC activity where required.
• Track and report on key commercial and marketing KPIs.
• Manage external agencies/freelancers where required.

The Person:

• DTC physical product e-commerce experience.
• Hands-on expertise across Meta Ads, Google Ads and CRM platforms such as HubSpot or Klaviyo.
• Experience managing or overseeing creative teams, including designers and content creators.
• Comfortable managing multiple brands and brand identities.
• Strong commercial understanding of ROAS, CAC, LTV, AOV, CVR and customer retention.
• A data-driven, commercially minded approach with a genuine passion for digital growth.

If you’re ready to take ownership of digital growth for an ambitious beauty brand, we’d love to hear from you.