Digital Marketing Manager

Digital Marketing Manager – Lead Generation

Company: The Vibe
Industry: Real Estate
Location: Zirakpur, Punjab
Department: Marketing
Experience: 3–6 years
Employment Type: Full-time

About The Vibe

The Vibe is a premium real estate project in Zirakpur, focused on creating a strong lifestyle and investment proposition for its customers. We are looking for a results-driven Digital Marketing Manager who can take ownership of our digital marketing and, most importantly, generate high-quality leads and contribute directly to sales growth.

Job Purpose

The Digital Marketing Manager will be responsible for planning, executing and optimizing digital campaigns across various platforms to generate qualified real estate leads.

This is a performance and lead-generation role, not just a social media management position. The ideal candidate should understand how to convert digital reach into enquiries, site visits and ultimately sales.

Key Responsibilities

• Develop and execute digital marketing strategies specifically focused on real estate lead generation.
• Plan, launch and manage paid campaigns on Meta (Facebook & Instagram), Google Ads and other relevant platforms.
• Generate a consistent volume of high-quality leads within defined budgets and CPL targets.
• Monitor and optimize campaigns based on CPL, lead quality, conversion rate, site visits and ROI.
• Create and test different ad creatives, videos, copies, audiences and landing pages to improve campaign performance.
• Develop effective lead-generation funnels from advertisement → enquiry → qualification → site visit → sales conversion.
• Work closely with the sales team to understand lead quality and improve campaign targeting.
• Analyze lead data and identify which campaigns, audiences and creatives are generating the best results.
• Manage remarketing and retargeting campaigns for potential customers who have previously interacted with The Vibe.
• Coordinate with creative/content teams to develop high-performing digital advertisements.
• Track competitors and their digital marketing strategies and identify new opportunities.
• Prepare regular performance reports covering spend, leads, CPL, qualified leads, site visits and conversions.
• Manage and optimize digital marketing budgets to achieve maximum ROI.
• Explore new digital platforms, tools and strategies that can generate qualified real estate enquiries.
• Maintain proper tracking through pixels, conversion tracking, UTM parameters, CRM and analytics tools.

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on:

• Number of qualified leads generated
• Cost Per Lead (CPL)
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Cost per qualified lead
• Campaign ROI
• Overall digital contribution to sales
• Quality and consistency of the lead pipeline

Required Skills & Experience

• 3–6 years of experience in digital marketing, preferably in real estate, property, automobile, finance or another lead-generation-driven industry.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven experience in lead generation and performance marketing.
• Good understanding of Facebook/Instagram targeting, retargeting and lookalike audiences.
• Experience with Google Analytics, Google Tag Manager and conversion tracking will be preferred.
• Experience working with CRM systems and lead-management platforms.
• Strong understanding of digital marketing metrics such as CPL, CTR, CPC, conversion rate and ROI.
• Ability to analyze campaign data and make decisions based on performance.
• Strong communication and coordination skills.
• Creative understanding of what makes real estate advertisements generate enquiries.
• Ability to work with targets, budgets and deadlines.

Who We Are Looking For

We are looking for someone who thinks beyond likes, followers and reach.

The right candidate should constantly ask:

“How many genuine customers can this campaign bring to The Vibe?”

You should be comfortable taking ownership of numbers, experimenting with campaigns, identifying what works, cutting what doesn't, and continuously improving lead quality and conversion.

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field preferred.

What We Offer

• Opportunity to work with a growing real estate brand.
• Ownership of The Vibe's digital lead-generation strategy.
• Performance-driven work environment.
• Opportunity to directly contribute to business growth and sales.
• Competitive salary based on experience and performance.

Interested candidates can share their CV along with examples of digital campaigns/lead-generation campaigns handled by them and key results achieved.

Pay: ₹35,000.00 - ₹80,000.00 per month

Work Location: In person