Digital Marketing Manager

IntelExpress, - Worldwide Money Transfer system, is looking for a Digital Marketing Manager to join its team at the Head Office in Tbilisi.

📍 Location: Tbilisi, Georgia

🏢 Office: 61 Aghmashenebeli Ave., Mosaika Business Center

🕙 Working Hours: Monday–Friday, 10:00–19:00

💼 Work Model: Full-time, on-site

📊 Seniority Level: Mid-level

💰 Compensation: Fixed salary, individually determined based on experience

🏥 Benefits: Health insurance and professional development opportunities

📅 Probation Period: 6 months (paid)

Role Description The Digital Marketing Manager is a full-time, on-site role based in Tbilisi. This role is responsible for planning and executing digital marketing campaigns across multiple channels to increase brand awareness, drive customer acquisition, and support revenue growth. Day-to-day tasks include managing social media presence, coordinating online advertising, optimizing content and messaging, and monitoring campaign performance using web analytics tools. The Digital Marketing Manager will collaborate with internal teams to develop digital strategies, oversee lead generation initiatives, and ensure consistent brand communication. The role also involves tracking key performance indicators, preparing reports, and recommending improvements based on data-driven insights.

Qualifications

• Demonstrated skills in Digital Marketing and Marketing, with at least, 3 years of experience planning and executing integrated online campaigns.
• Proficiency in Social Media Marketing, including managing multi-channel social platforms and developing engaging content.
• 3+ years of experience in working with digital advertising platforms, including Google Ads, Google Analytics, Meta Business Suite, and other relevant platforms.
• Experience with Lead Generation strategies and tools to attract, convert, and retain customers in a competitive market.
• Strong Web Analytics skills, including using analytics platforms to measure performance, interpret data, and optimize campaigns.
• Solid understanding of online advertising (e.g., search, display, social), SEO/SEM fundamentals, and CRM or marketing automation tools.
• Initiating short- and long-term digital marketing projects, preparing budgets, and reporting on project results to the direct supervisor.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Excellent written and verbal communication skills, as well as soft skills, with the ability to adapt messaging for different audiences and channels.
• Proven ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
• Experience in financial services, fintech, or international money transfer markets is an advantage.
• Fluency in Georgian and professional proficiency in English.
• Strong logical and analytical skills.
• High level of responsibility.
• Strong attention to detail.
• Proactive approach and initiative.
• Strong teamwork skills.