Digital Marketing Manager

Job Purpose

The Digital Marketing Manager will lead the development, implementation, and management of the company's digital marketing strategies to strengthen brand awareness, generate leads, and support business growth. This role oversees digital campaigns, social media platforms, website performance, online advertising, and digital content production to ensure alignment with the company's marketing objectives.

Job Description

• Develop and implement comprehensive digital marketing strategies and campaigns to promote the company's corporate brand, real estate projects, and property developments.
• Lead and manage digital marketing initiatives across social media platforms, corporate and project websites, search engines, and other online channels.
• Oversee the planning, execution, and optimization of digital advertising campaigns to generate qualified leads and increase audience engagement.
• Develop and manage the digital marketing calendar, including content strategies, promotional activities, campaign launches, and project marketing initiatives.
• Monitor and analyze campaign performance, website traffic, lead generation, engagement, and other key performance indicators (KPIs) to identify opportunities for improvement.
• Manage digital marketing budgets and ensure the efficient allocation of resources to maximize return on investment (ROI).
• Lead content development and production shoots for digital marketing campaigns, ensuring consistency with the company's brand identity and marketing objectives.
• Manage relationships with creative agencies, digital marketing partners, media suppliers, and other external stakeholders to ensure timely and quality delivery of marketing materials.
• Provide leadership and direction to the digital marketing team, ensuring effective coordination, productivity, and achievement of departmental goals.
• Keep abreast of digital marketing trends, emerging technologies, competitor activities, and industry best practices to improve campaign effectiveness.

Qualifications

• Graduate of Advertising, Communication Arts, Marketing, Journalism, Business Administration, or a related field.
• Preferably with at least 5 years in a managerial or leadership role.
• Experience in the real estate and property development industry is highly preferred.
• Proven experience in developing and implementing digital marketing strategies and managing multi-channel campaigns.
• Strong knowledge of social media marketing, digital advertising, SEO, SEM, website management, and online lead generation.
• Proficient in digital analytics and reporting tools, with the ability to interpret campaign data and recommend actionable strategies.
• Experience in managing digital marketing budgets, creative agencies, and cross-functional teams.
• Excellent leadership, communication, project management, and decision-making skills.
• Highly adaptable and updated on emerging digital marketing trends, tools, and technologies.