Digital Marketing Manager

Department: Sales & Business Development
Industry: Digital Marketing / Advertising Agency
Employment Type: Full-Time
Experience: 5 Years (Relevant Experience Mandatory)
Location: Gurugram
Salary: As per experience + Performance-Based Incentives

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Sales Executive with prior experience working in a digital marketing agency or selling digital marketing services. The candidate will be responsible for generating leads, acquiring new clients, understanding business requirements, presenting suitable digital marketing solutions, and closing sales.

The ideal candidate must have a proven understanding of digital marketing services and experience in selling solutions such as SEO, Google Ads, social media marketing, website development, performance marketing, and lead-generation services.

Candidates must have relevant sales experience in a digital marketing agency or in selling digital marketing services. Freshers without relevant experience will not be considered.

Key Responsibilities

• Generate new business opportunities through cold calling, email outreach, networking, referrals, LinkedIn, and other channels.
• Identify and approach potential clients who require digital marketing services.
• Sell digital marketing solutions, including SEO, social media marketing, Google Ads, Meta Ads, website development, content marketing, and lead-generation services.
• Understand clients' business objectives, marketing requirements, target audiences, and budgets.
• Conduct client meetings and present customized digital marketing proposals.
• Explain service packages, pricing, deliverables, timelines, and expected outcomes.
• Prepare quotations, proposals, and commercial offers in coordination with the relevant teams.
• Follow up with prospective clients, negotiate pricing, and close deals.
• Build and maintain long-term client relationships to encourage repeat business and referrals.
• Coordinate with digital marketing, performance marketing, SEO, and web-development teams to ensure a smooth client onboarding process.
• Maintain an updated sales pipeline, client database, and follow-up records in the CRM.
• Achieve assigned monthly revenue and sales targets.
• Monitor market trends, competitor offerings, and new opportunities in the digital marketing industry.
• Prepare regular sales reports covering leads, meetings, proposals, conversions, and revenue.

Required Experience

• Minimum 5 years of relevant sales experience in a digital marketing agency, advertising agency, or digital marketing services company.
• Hands-on experience selling digital marketing services to businesses.
• Proven experience in lead generation, client acquisition, proposal presentation, negotiation, and deal closure.
• Practical understanding of digital marketing service offerings, pricing models, and client requirements.
• Experience handling B2B clients, SMEs, startups, or corporate accounts is preferred.
• A track record of meeting sales targets will be an advantage.

Required Skills

• Excellent communication, presentation, and negotiation skills.
• Strong cold-calling, prospecting, and business-development abilities.
• Ability to explain digital marketing services clearly to potential clients.
• Strong persuasion, objection-handling, and closing skills.
• Good understanding of SEO, Google Ads, Meta Ads, social media marketing, website development, and lead-generation services.
• Ability to prepare and present sales proposals and quotations.
• Strong client relationship-management skills.
• Target-driven mindset with a focus on revenue generation.
• Familiarity with CRM software, Google Workspace, and Microsoft Office is preferred.

Educational Qualification

• Graduate in Business Administration, Marketing, Digital Marketing, or any relevant discipline.
• Candidates with relevant professional experience and a proven sales track record will be preferred.

Key Performance Indicators (KPIs)

• Monthly revenue and sales target achievement.
• Number of qualified leads generated.
• Number of client meetings and proposals submitted.
• Lead-to-client conversion rate.
• Average deal value.
• Number of new clients acquired.
• Follow-up efficiency and sales pipeline management.
• Client retention, repeat business, and referral generation.

What We Offer

• Competitive salary based on experience and skills.
• Performance-based sales incentives.
• Opportunity to work with businesses across different industries.
• Professional growth in digital marketing sales and business development.
• A performance-oriented work environment.

Important Hiring Criteria

Relevant digital marketing sales experience is mandatory. Candidates must have prior experience selling digital marketing services or working in sales/business development for a digital marketing or advertising agency. Candidates with only general sales experience and no exposure to digital marketing services will not be considered.

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person