Digital Marketing Manager

Core Digital Marketing Responsibilities

• Paid Media & Performance Marketing: Manage and optimize performance ad campaigns across Meta (Facebook/Instagram), Google Ads (SEM), and YouTube to capture high-intent local search traffic and reservations.
• Social Media & Content Strategy: Oversee visual storytelling, mouth-watering menu highlights, reels, stories, and user-generated content (UGC) to build brand hype and local loyalty.
• Local SEO & Reputation Management: Own Google Business Profile optimization, local directory listings, and review response strategies (TripAdvisor, Zomato, Yelp, Google Reviews) to drive local discovery.
• CRM & Email/WhatsApp Automation: Build and segment guest databases for targeted EDM (Electronic Direct Mail) newsletters, birthday/anniversary drips, and exclusive loyalty offers.
• Influencer & PR Partnerships: Coordinate food blogger/influencer activations, media tastemaker tables, and community events to amplify new menu launches.
• Website & Conversion Optimization (CRO): Manage online reservation flows (e.g., OpenTable, SevenRooms, direct web booking engines), delivery partner links, and landing page testing.

Revenue Responsibilities & Commercial Accountability

• Cover & Volume Generation: Direct campaigns specifically structured to increase table covers (seated guests) during slow dayparts, weekday lunches, or off-peak seasons.
• Average Spend (AOV) & Upselling: Promote high-margin add-ons through digital channels, such as chef's tasting menus, wine pairings, bottle service, or festive holiday packages.
• Direct Booking & Zero-Commission Shift: Drive traffic away from high-commission third-party delivery or booking apps toward direct-to-consumer ordering channels and direct table reservations.
• Return on Ad Spend (ROAS) & Budget Ownership: Track and report daily/weekly digital ad spend against attributed F&B revenue, maintaining strict target ROAS thresholds.
• Promotional ROI Audits: Evaluate the financial return of promotional campaigns, influencer trade-outs, and seasonal discounts to ensure they yield net profitability rather than just empty foot traffic.
• Cross-Functional Revenue Alignment: Collaborate tightly with Executive Chefs, F&B Directors, and Revenue Managers to forecast demand and align digital promos with kitchen capacity and inventory.

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person