Digital Marketing Manager

SALARY: £60K

BENEFITS

• Meaningful equity via growth Employee Share Option Pool.
• Private healthcare (UK only)
• 33 days annual leave, inclusive of bank holidays
• Quarterly staff gear allowance
• 50% friends & family discount
• Weekly team boxing

ABOUT US

Founded in 2017, BOXRAW was built to lead the narrative of boxing: the lifestyle, the culture and the competition of our sport. We move the sport forwards with product that’s credible, creative and disruptive, across every corner of boxing. We back fighters* of every level, gender and ability, whether they’re competing on the world stage or against themselves.

The reason we’ve got this far is our people, and the reason we’ll get where we’re going is who we hire next. We believe in talent and passion, we look for dedication and energy, and we back the people who bring creativity and new thinking. We don’t care where you come from. We care where you’re headed. We’re a mix of backgrounds and we like it that way. If you work smart and you’re still getting better, we want to hear from you.

*In every mind is a fighter.

THE ROLE

We’re looking for a Digital Marketing Manager, who is an expert in paid media , to own and scale BOXRAW’s performance marketing across Paid Social, Paid Search and CRM.

This is a hands-on, in-the-detail role for someone who lives in the platforms, obsesses over the numbers, and knows that modern paid growth is won or lost on creative. You’ll own the channels, drive the creative and testing engine that feeds them, and raise the standard as we scale. Reporting to the Head of Digital, you’ll be a key player in scaling a deeply purpose-driven brand into a global legacy

HOW YOU'LL WORK

• You own BOXRAW’s paid media (Meta, TikTok, Google) and CRM end to end: strategy, execution, budget, testing and reporting.
• You set the direction across all three channels and brief the Brand Team to keep strong creative flowing.

MAIN ACCOUNTABILITES

Paid Media & Creative

• Own and execute BOXRAW’s paid media across Meta and TikTok (Paid Social) and Google (Paid Search), from build and test through to optimisation and reporting.
• Drive the creative engine behind it. Turn customer insight and performance data into clear angles and briefs for the Brand Team, run a weekly testing pipeline, and log what wins and what dies so learning compounds.
• Keep pushing for more creative, more often, so paid has fresh, proven work in market and can scale.

CRM

• Own BOXRAW’s CRM end to end across email and SMS: strategy, segmentation, flows, campaigns, testing and reporting.
• Build and maintain a strong flow suite across the lifecycle (welcome, post-purchase, winback, at risk, abandoned cart and checkout, birthday and more) that generates 50% of Klaviyo revenue.
• Build and nurture value-based segments, and grow reliable, evergreen email revenue so we rely less on drops and one-off sends.

Strategy & Planning

• Own and lead the digital marketing strategy across the three channels, plugging into BOXRAW’s wider commercial and GTM direction.
• Set direction against the KPIs that matter: traffic, CVR, new-customer CAC, LTV, RFM, blended ROAS and COS, with blended COS and new-customer contribution as the north star.
• Take responsibility for a seven-figure marketing budget, managing pacing and allocation with real judgement and staying on top of the numbers, with spend sign-off from the Head of Digital and Commercial Director.
• Work with the Commercial team to translate quarterly, monthly and weekly trading goals into digital marketing execution.
• Improve first-party data collection and use it to lift conversion, and maintain product feeds into the platforms.
• Keep insight moving across channels so none operates in a silo, and represent digital marketing at GTM meetings.

Reporting

• Build and own a clear reporting framework across your channels, feeding the daily, weekly and monthly meetings.
• Provide clear, concise reporting for stakeholders on strategy, objectives and performance across campaigns and evergreen activity.

KEY SKILLS

• Strong across all three channels. Meta, TikTok and Google, hands-on.
• In the detail. You live in the platforms, break the data down, and find the fix others miss.
• Creative instinct. You know what good looks like, why an ad works, and how to brief it so the Brand Team can build it.
• Testing discipline. You run structured tests, log every result, and let the learning compound.
• Commercial judgement. You understand the numbers behind a media plan and question them before you act.
• CRM fluency. Confident in Klaviyo across flows, segmentation, campaigns and testing.
• Data-fluent. Fast and confident across Shopify, GA4, platform reporting and spreadsheets. Lookups, pivots and models are second nature.
• AI-powered. You use AI day to day, Claude ideally, to move faster and make sharper decisions.
• Self-starter. You own the agenda and push it forward without being told.

WHAT SUCCESS LOOKS LIKE

• Paid media scaling efficiently, with blended efficiency held within target as spend grows.
• New-customer acquisition cost trending down.
• A steady weekly flow of fresh creative in market, and a testing pipeline that keeps producing winners.
• A full CRM flow suite live and generating half of Klaviyo revenue.
• All three channels contributing and scaling profitably.

EXPERIENCE

• 3-5 years in a hands-on performance marketing role for a DTC ecommerce brand, carrying real budget and real targets.
• A genuine performance operator, hands-on across Paid Social, Paid Search and CRM and technical inplatform across Meta, TikTok and Google. You build, run and test campaigns yourself.
• Experience with Klaviyo as your email platform, as well as Shopify.
• Ideated and executed end-to-end digital marketing campaigns and activations.
• Marketing budgetary responsibility.
• A track record of delivering exceptional results in a fast-moving environment.
• Right to work in the UK and happy to be at HQ in Coventry

SUCCESSFUL PEOPLE AT BOXRAW

• Are energised by our vision, excited by our brand and have a genuine desire to take up the boxing lifestyle.
• Seek ownership, are mastery-orientated and driven to be the best in the world at what they do.
• Are unafraid to speak their mind, communicate with transparency and give direct feedback, receptive to this in kind.
• Are solution-focused with a Find A Way attitude.
• Understand the opportunities, challenges, nuances of life in a start-up and are happy to roll up their sleeves - no job is too big, or too small.