Digital Marketing Manager

Company Description A-LA Auto Insurance is an independent agency that compares rates and coverage from more than 35 carriers, helping clients find policies that match their needs and budget without requiring a credit check. The agency offers a wide range of products, including auto, motorcycle, commercial auto, renters, and homeowners. A bilingual team provides quick, easy, and hassle-free service in English and Spanish, supporting clients through online quotes, phone consultations, and in-person visits. With 14 offices across the Dallas-Fort Worth Metroplex, A-LA Auto Insurance is accessible to walk-in customers and serves a diverse community looking to protect what matters most.

Role Description The Digital Marketing Manager will oversee and execute digital marketing initiatives to drive brand awareness, lead generation, and customer engagement across the Dallas-Fort Worth Metroplex. Day-to-day responsibilities include planning and managing social media campaigns, coordinating online advertising, optimizing company web presence, and analyzing performance metrics to improve campaign effectiveness. The role will also involve collaborating with agency leadership and office teams to align marketing strategies with business goals, support promotional activities, and maintain consistent messaging across all digital channels. This is a full-time, on-site role located in the Dallas-Fort Worth Metroplex.

Qualifications

• Candidates should possess skills in Digital Marketing and Marketing to plan, execute, and optimize integrated campaigns.
• Candidates should possess skills in Social Media Marketing to manage and grow engagement across platforms.
• Candidates should possess skills in Lead Generation to develop and implement strategies that drive qualified inquiries and conversions.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and report on key metrics.
• Strong written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
• Experience managing digital campaigns for multi-location or service-based businesses; insurance or financial services experience is a plus.
• Proficiency with common digital marketing tools and platforms (e.g., social media management tools, email marketing systems, basic CRM usage).
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site across the Dallas-Fort Worth Metroplex as needed and collaborate effectively with cross-functional teams.
• Bilingual English/Spanish skills are highly beneficial for engaging the agency’s diverse client base.