Digital Marketing Manager

About perFIT:

perFIT is a leading fitness brand with four luxury gym centers in Hong Kong. We combine innovative design with top-tier fitness experiences. Our creative team drives the visual identity of Perfit, from digital campaigns to in-club aesthetics.

Key Responsibilities

Performance Marketing

·  Plan, execute, and optimize digital advertising campaigns across Meta, Google, YouTube, Display Network, and other digital platforms. (Experience in Mainland platforms like XHS, DP etc will be a plus)

·  Monitor campaign performance and manage marketing budgets to maximize ROAS, CPA, CPL, and conversion rates.

·  Conduct audience targeting, A/B testing, and performance analysis to drive lead acquisition and membership sales.

CRM & Retention Marketing

·  Manage CRM campaigns through EDM, WhatsApp, app push notifications, SMS, and customer journey automation.

·  Develop member acquisition, retention, reactivation, and referral campaigns.

·  Analyze customer behavior and membership data to improve engagement and lifetime value.

Social Media & Content Marketing

·  Develop integrated content strategies across Facebook, Instagram, Threads, Xiaohongshu and emerging platforms.

·  Oversee content creation including copywriting, campaign messaging, promotional materials, and brand storytelling.

·  Collaborate with designers and content creators to deliver engaging digital content.

·  Create content and manage content libraries for marketing use. (Basic Photoshop skill is a plus)

SEO, SEM, GEO & Online Reputation Management

·  Manage SEO, SEM and GEO initiatives to drive website traffic and organic visibility.

·  Monitor online reviews and customer feedback across Google Reviews and social platforms.

·  Work with PR, influencers, and KOLs to strengthen brand awareness and reputation.

Website & App Management

·  Oversee website performance, content updates, user experience, and conversion optimization.

·  Coordinate with developers and external agencies on website and app enhancements.

·  Monitor traffic, user behavior, and conversion funnels through Google Analytics and other tracking tools.

Agency & Partnership Management

·  Liaise with media agencies, creative agencies, production vendors, and digital partners.

·  Identify and manage collaborations with influencers, KOLs, fitness ambassadors, and strategic partners.

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Requirements

·  Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related disciplines.

·  4-6 years of digital marketing experience. Candidates with less experience will be considered for Assistant Manager.

·  Proven experience in:

. Meta Ads & Google Ads

. EDM / CRM marketing

. WhatsApp marketing automation

. SEO / SEM / Experience in GEO will be an advantage

. Website and App management

. Social media marketing

. Content writing and copywriting

·  Strong analytical skills with experience using Google Analytics, Meta Business Manager, Google Ads, and CRM systems.

·  Experience with integrated marketing platforms such as OmniChat, Braze, respond.io, ManyChat is a plus.

·  Proficiency in Adobe Photoshop, Canva, Figma, or other creative tools is an advantage.

·  Experience in fitness, wellness, healthcare, medical aesthetics, or consumer lifestyle brands is highly preferred.

·  Well-connected with digital agencies, media partners, KOLs, and influencers in Hong Kong is a plus.

·  Excellent command of written and spoken English and Chinese.

We Offer

• 5-day work week

• Attractive remuneration package

• Discretionary bonus

• Medical benefits

• Staff purchase discount

• Free treatment

• Free Gym membership

• Special leave

• Career advancement opportunities

• Friendly and dynamic working environment