Digital Marketing Manager

Company: Glam Luxe Salon
Job Type: Full-Time
Experience: 2–5 years
Location: [Bengaluru / Your Location]
Industry: Beauty, Salon & Wellness

About Glam Luxe Salon

Glam Luxe Salon is a beauty and salon brand focused on delivering premium salon experiences and expanding its presence through franchise partnerships.

We are looking for a creative, analytical, and results-driven Digital Marketing Manager to strengthen our online presence, generate leads, increase brand awareness, and support our salon franchise expansion.

Key Responsibilities

• Plan and execute digital marketing strategies across Google, Instagram, Facebook, LinkedIn, and other relevant platforms.
• Run paid advertising campaigns using Meta Ads and Google Ads to generate qualified leads.
• Generate franchise enquiries from potential investors and entrepreneurs interested in opening a Glam Luxe Salon franchise.
• Develop and execute lead-generation campaigns for franchise sales and salon services.
• Manage social media accounts, content calendars, promotional campaigns, and audience engagement.
• Coordinate the creation of reels, videos, creatives, landing pages, and promotional content.
• Optimize website content and SEO to improve search rankings and organic traffic.
• Set up and optimize lead funnels, landing pages, retargeting campaigns, and conversion tracking.
• Track campaign performance, cost per lead, lead quality, conversions, and return on advertising spend.
• Work closely with the franchise sales team to improve lead quality and franchise deal conversions.
• Research competitors, market trends, and new digital marketing opportunities.

Requirements

• 2–5 years of experience in digital marketing, performance marketing, or lead generation.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience generating business enquiries through paid campaigns.
• Knowledge of SEO, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience with social media marketing and content strategy.
• Strong analytical skills and the ability to optimize campaigns based on performance.
• Excellent communication skills and a results-oriented mindset.

Preferred: Experience in the salon, beauty, wellness, hospitality, real estate, or franchise industry.

Key Performance Indicators (KPIs)

• Number of qualified franchise leads generated.
• Cost per qualified franchise lead.
• Website traffic and conversion rate.
• Salon appointment enquiries and lead conversions.
• Social media reach, engagement, and audience growth.
• Marketing campaign ROI and advertising efficiency.

What We Offer

• An opportunity to help grow an ambitious salon and beauty brand.
• The opportunity to work on both consumer marketing and franchise expansion.
• A performance-driven work environment with opportunities for growth.
• Competitive salary based on experience and skills.

How to Apply

Interested candidates can apply through LinkedIn with their updated resume and examples of previous campaigns, lead-generation results, or digital marketing portfolios.

Website: https://glamluxesalon.com/

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person