Digital Marketing Manager

About Us

Hello Skin Clinic is a growing premium aesthetics, advanced skincare and wellness clinic based in Birmingham.

We are seeking an experienced, creative and results-driven Digital Marketing Manager to lead our marketing activities, increase brand visibility, generate qualified leads and drive business growth.

The ideal candidate will have proven hands-on experience in Meta Ads, Google Ads, Search Engine Optimisation (SEO), CRM management and digital marketing strategy.

This is an exciting opportunity for a commercially minded marketing professional who combines creativity, technical expertise and analytical thinking to deliver measurable results.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, manage and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage advertising budgets, analyse campaign performance and maximise return on investment (ROI).
• Develop and implement SEO strategies to improve website rankings, organic traffic and local search visibility.
• Manage and optimise Google Business Profile and local SEO.
• Manage CRM systems, lead pipelines, email marketing, SMS campaigns and marketing automation.
• Improve lead generation, customer engagement, consultation bookings and conversion rates.
• Manage social media marketing across Instagram, Facebook and TikTok.
• Create engaging marketing content, advertising copy, email campaigns and website content.
• Maintain and optimise website content and landing pages using WordPress.
• Conduct market research, competitor analysis and identify business growth opportunities.
• Track and analyse performance using Google Analytics 4, Google Search Console and advertising platform insights.
• Prepare regular marketing reports and recommend data-driven improvements.
• Collaborate with management and clinical teams to maintain consistent brand messaging.
• Ensure marketing activities comply with relevant UK advertising and data protection requirements.

Essential Skills & Experience

• Minimum 3 years' experience in digital marketing, with a proven track record of delivering results.
• Strong practical experience managing Meta Ads and Google Ads campaigns.
• Solid understanding of SEO, including on-page, technical and local SEO.
• Experience using CRM systems, managing leads and implementing marketing automation.
• Proficiency in Google Analytics 4, Google Search Console and campaign reporting.
• Experience with social media marketing, content creation and copywriting.
• Knowledge of WordPress and website optimisation.
• Strong analytical, organisational and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects independently and meet deadlines.
• Commercial mindset with a focus on lead generation, conversions and business growth.

Desirable Experience

• Previous experience in the aesthetics, beauty, skincare, wellness or healthcare industry.
• Experience with GoHighLevel (GHL) or similar CRM platforms.
• Knowledge of email and WhatsApp marketing automation.
• Experience using Canva, CapCut or Adobe Creative Suite.
• Experience with landing page optimisation and conversion rate optimisation (CRO).
• Understanding of customer acquisition and retention strategies.

What We Offer

• Competitive salary of £27,000 – £30,000 per annum, depending on experience.
• Opportunity to play a key role in the growth of an ambitious premium aesthetics clinic.
• Supportive and professional working environment.
• Creative freedom and ownership of marketing projects.
• Opportunities for professional development and career progression.
• Company events.
• On-site parking.
• Flexible working hours by agreement.

How to Apply

If you are an ambitious and experienced Digital Marketing Manager with a passion for delivering measurable results, we would love to hear from you.

Please submit your CV along with a brief overview of your relevant experience.

Applicants must be able to demonstrate previous hands-on experience and measurable results in Meta Ads, Google Ads, SEO and CRM-led marketing campaigns.

Join Hello Skin Clinic and become part of our exciting growth journey!

Pay: £27,000.00-£30,000.00 per year

Work Location: In person