Digital Marketing Manager

Job Summary

We are looking for a results-driven Manager – Digital Marketing to plan, execute, and optimize digital marketing strategies across social media, search engines, websites, email, and other digital platforms. The role involves managing paid and organic promotions, increasing audience reach and engagement, driving campaign conversions, and strengthening the organization's digital presence through data-driven marketing initiatives.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement digital marketing strategies aligned with organizational goals.
• Plan digital campaigns to increase brand awareness, audience reach, engagement, website traffic, and conversions.
• Identify target audiences and develop platform-specific marketing strategies.
• Stay updated on digital marketing trends, emerging technologies, and industry best practices.

2. Paid Promotions & Advertising

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Manage campaign budgets, audience targeting, bidding strategies, and advertising schedules.
• Monitor campaign performance and optimize cost per lead, cost per acquisition, reach, and conversions.
• Conduct A/B testing of creatives, headlines, audiences, and campaign formats.
• Ensure effective utilization of advertising budgets and achievement of campaign objectives.

3. Organic Marketing & Social Media

• Develop and implement organic growth strategies across YouTube, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Plan content calendars and coordinate with content creators, designers, video editors, and internal teams.
• Improve audience engagement, follower growth, video views, watch time, and content reach.
• Identify opportunities to improve organic visibility through hashtags, SEO, content optimization, and platform-specific practices.
• Monitor comments, audience responses, and engagement trends in coordination with the relevant teams.

4. SEO & Website Management

• Develop and implement SEO strategies to improve website visibility and organic traffic.
• Monitor keyword rankings, website performance, landing pages, and conversion pathways.
• Coordinate website content updates, technical SEO improvements, and user experience enhancements with relevant teams.
• Use analytics tools to identify traffic trends, user behavior, and opportunities for improvement.

5. Analytics & Performance Reporting

• Monitor and analyze campaign performance using Google Analytics, Google Ads, Meta Business Suite, YouTube Analytics, and other relevant tools.
• Prepare periodic reports on reach, impressions, engagement, traffic, leads, conversions, and advertising expenditure.
• Evaluate campaign effectiveness against defined KPIs and recommend corrective actions.
• Use data insights to improve targeting, content performance, and marketing ROI.

6. Campaign & Content Coordination

• Coordinate with Media, Promotions, Content, Design, and other departments to plan and execute digital campaigns.
• Develop digital promotional plans for organizational events, programs, initiatives, and special campaigns.
• Ensure timely delivery of campaign creatives, videos, advertisements, landing pages, and other digital assets.
• Maintain consistency in brand communication across digital platforms.

7. Team Management & Budget Control

• Lead and guide the digital marketing team, assign responsibilities, and monitor performance.
• Plan and manage digital marketing budgets and ensure effective allocation of resources.
• Establish campaign targets, review results, and ensure timely execution.
• Coordinate with external agencies, vendors, and platform representatives when required.

Required Skills & Competencies

• Digital marketing strategy and campaign management
• Paid advertising and performance marketing
• Google Ads, Meta Ads, and YouTube promotions
• Social media management and organic growth
• Search Engine Optimization (SEO) and website analytics
• Google Analytics, Google Tag Manager, and conversion tracking
• Audience targeting, retargeting, and A/B testing
• Data analysis, reporting, and campaign optimization
• Budget management and ROI analysis
• Content planning and cross-functional coordination
• Team leadership, communication, and project management

Contact: 9360136417