Digital Marketing Manager

About the role

Lead the digital marketing function, developing and executing full-funnel strategies to drive qualified leads, optimise marketing spend and support brand and sales objectives. Report to the Marketing Director and manage three Executives.

Key responsibilities

• Plan and optimise integrated campaigns across Meta, Google, TikTok, SEO/SEM, social media, CRM, KOLs and automotive platforms, covering new model launches and always-on marketing
• Oversee SEO, website optimisation, social media content, editorial calendars and brand consistency across both brands
• Monitor campaign performance, manage media budgets, improve CPL/CPA and ROAS, and deliver actionable performance reports
• Collaborate with Product, Sales and Aftersales teams, and manage agencies, vendors and media partners
• Set KPIs, coach and review the output of three Executives covering digital campaigns, KOLs, partnerships, website and automotive media, creative design, POSM, brochures, motion graphics and video
• Achieve monthly and campaign lead targets while maintaining lead quality and optimising CPL/CPA
• Meet or exceed CTR, conversion rate and ROAS targets
• Improve website traffic, conversion rates, SEO rankings and organic visibility
• Grow social media followers, engagement and content performance
• Deliver timely, accurate reports that drive measurable campaign improvements

About you

• Bachelor's degree in Marketing, Mass Communication, Business or a related field
• 6–8 years of digital marketing experience, including 2–3 years in team leadership
• Proven experience in performance marketing across Meta, Google and TikTok, with accountability for CPL, CPA and ROAS
• Knowledge of SEO, website CMS, conversion rate optimisation, GA4, Google Tag Manager and Search Console
• Experience in content strategy, KOL/influencer management, partnerships, creative agencies and media budget management
• Strong analytical, leadership and stakeholder management skills, with the ability to work in a fast-paced, cross-functional environment
• Excellent written and spoken English and Bahasa Malaysia; Mandarin is an advantage
• Automotive, consumer durables or high-ticket retail experience is preferred