Digital Marketing Manager (IT services Industry)

We are looking for an experienced Digital Marketing Manager to lead our marketing initiatives across international markets. The role combines GTM strategy, market intelligence, brand building, demand generation and digital marketing with team leadership and execution.

The person will work closely with senior management and business heads to identify growth opportunities, strengthen market positioning and build a scalable, performance-driven marketing function.

Key Responsibilities:

• Develop Go-to-Market (GTM) strategies, market-entry plans and marketing roadmaps for new and existing services.
• Identify and segment TAM, target industries, customer segments and ICPs across US, UK and European markets.
• Lead SEO, AEO and Google PPC strategies to improve visibility, qualified traffic and lead generation, with strong focus on international markets.
• Drive digital marketing and demand generation across organic, paid, content, email and other relevant channels.
• Build and strengthen brand positioning, messaging and thought leadership through high-quality content and creative campaigns.
• Oversee development of content, creative, video, podcast and other multimedia marketing initiatives.
• Leverage AI, marketing automation and CRM to improve targeting, personalisation, lead nurturing, reporting and marketing efficiency.
• Work with business and technology teams to identify opportunities for new, revenue-generating digital products/services and support their market positioning and launch.
• Develop strategies for geographic expansion, identifying new markets and opportunities based on market potential, competition and customer demand.
• Lead and mentor the marketing team, drive cross-functional collaboration and introduce processes, technology and data-driven practices to continuously transform and improve marketing performance.

Candidate Profile:

• 8+ years of experience in Digital Marketing, Growth Marketing, B2B Marketing or Demand Generation, preferably in IT services, technology or digital services.
• Strong hands-on experience in SEO, AEO and Google Ads/PPC, particularly for US and UK markets.
• Proven experience in B2B demand generation, GTM strategy, market segmentation and international marketing.
• Strong understanding of brand positioning, content marketing and thought leadership.
• Experience managing and developing a marketing team and working closely with senior leadership.
• Good understanding of AI-powered marketing, automation, CRM and emerging digital marketing technologies.
• Strong communication, analytical and strategic thinking skills, with the ability to connect marketing initiatives to business growth and revenue.
• A hands-on, commercially driven leader who can move comfortably between strategy, execution and team management.

Please share your updated CV at [email protected] or connect at 9711630217.

Thanks,

Neha Goel