Digital Marketing Officer

The Digital Marketing Officer is responsible for the effective execution of the company’s digital marketing strategies, covering: (1) Supervision of Social Media and Creative teams to ensure synergy in messaging and branding. (2) Implementation, monitoring, and optimization of social media ads and campaigns. (3) Management of ad spend and digital performance metrics (CTR, impressions, reach, frequency, ROAS, conversions, and purchases vs. budget) (4) Evaluation of creative materials to determine appropriateness and effectiveness toward achieving company goals. (5) Execution of SEO strategies (when necessary) to boost digital visibility and traffic. (6) Administrative duties including audits, budget proposals, and staff management

Campaign Management and Execution

· Plan, implement, and execute materials across multiple social media platforms (Facebook,TikTok, YouTube,) and manage ads implementation as needed.

· Monitor campaign performance, tracking key metrics such as impressions, reach, CTR, frequency, ROAS, and conversions.

· Manage ad spend to ensure efficiency and ROI while staying within budget.

· Conduct A/B testing to identify which creatives, copies, and placements drive the best results.

· Ensure campaign execution aligns with the company’s overall goal of educating and engaging consumers about the benefits of its financial products.

Creative & Content Oversight

· Collaborate with the Creatives Specialist to assess the effectiveness of design and visual materials.

· Guide the Social Media Specialist in executing campaigns that maximize engagement and awareness.

· Provide feedback to ensure all materials are consistent with the brand kit and company identity.

Partner with internal stakeholders for content creation and execution.

SEO & Digital Optimization (after setting up the landing page/website)

· Implement SEO strategies when necessary to improve organic visibility, website traffic, and search rankings.

· Monitor keyword performance, optimize website content, and coordinate with web developers (if applicable).

Stay updated on SEO and algorithm changes that may affect digital campaigns.

Analytics & Reporting

· Prepare regular performance reports on digital campaigns, highlighting insights, ROI, and recommendations.

· Analyze trends and adjust campaigns in real-time to ensure optimum performance.

Use analytics tools to assess audience behavior, platform efficacy, and creative resonance.

Administrative & Leadership Functions

1. Supervise, mentor, and evaluate the Social Media Specialist and Creatives Specialist.

2. Prepare budget proposals, manage expenditures, and participate in marketing audits.

3. Ensure proper documentation, compliance, and internal reporting of digital activities.

Foster a collaborative work environment that encourages creativity, accountability, and continuous improvement.