Digital Marketing Operations Executive

Digital Marketing Operations Executive

About the Role

We are looking for a Digital Marketing Operations Executive to manage end-to-end digital marketing operations, analytics, and CRM reporting for the business. This role sits at the intersection of marketing, sales, finance, and external agencies/vendors, and is responsible for ensuring accurate, timely reporting and smooth cross-functional coordination that supports data-driven decision-making across the organization.

Key Responsibilities

1. Digital Marketing Operations & Analytics

• Manage end-to-end digital marketing operations, including campaign tracking, performance monitoring, and stakeholder support.
• Plan, execute, and optimize performance marketing campaigns across paid channels (Google Ads, Meta Ads, and other platforms) to drive lead generation and cost efficiency.
• Prepare and deliver monthly Customer Acquisition Cost (CAC) reports and channel-wise performance analysis.
• Generate actionable insights to support budget optimization and marketing performance tracking.
• Ensure continuity of key marketing reporting and operations, including during periods of team bandwidth constraints.

2. CRM & Business Reporting (Salesforce)

• Develop and maintain Salesforce dashboards and leadership reports for Sales, Marketing, Finance, and senior management.
• Respond to urgent and ad-hoc reporting requests for strategic meetings and management reviews.
• Ensure data accuracy, consistency, and timeliness across all CRM and business reporting outputs.

3. Cross-Functional Coordination & Vendor / Finance Operations

• Coordinate with Sales, Marketing, CRM, Finance, agencies, and vendors to drive performance tracking and process alignment.
• Manage purchase order (PO) and invoice processes, ensuring timely closure of vendor payments.
• Drive resolution of pending operational and payment-related cases to improve overall process efficiency.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field (MBA preferred).
• 2-4 years of experience in digital marketing operations, marketing analytics, or CRM/business reporting.
• Hands-on experience with Salesforce (dashboard and report building) is highly preferred.
• Strong proficiency in Excel / Google Sheets; familiarity with BI/reporting tools is a plus.
• Working knowledge of marketing performance metrics such as CAC, channel ROI, and campaign performance.
• Prior exposure to vendor management, PO/invoice processing, or finance coordination is an advantage.
• Strong cross-functional communication and stakeholder management skills.
• Ability to manage multiple priorities independently and deliver accurately under tight timelines.

Key Skills

• Salesforce CRM (dashboards & reporting)
• Marketing analytics & performance reporting (CAC, ROI)
• MS Excel / Google Sheets
• Cross-functional stakeholder management
• Vendor & PO / invoice management
• Process orientation and attention to detail