Digital Marketing SaaS based

Job highlights

• 4-6 years B2B IT marketing experience with expertise in inbound lead generation, email marketing, CRM, and product positioning
• Plan and manage 360° marketing campaigns, develop product messaging, drive lead generation, coordinate with sales, and analyze campaign performance

Product Marketing Executive

Location: Chennai
Experience: 4 - 6 Years
Industry Preference: B2B IT Services / IT Product Companies / Marketing Agencies
Qualification: MBA preferred
Immediate Joiners Preferred

Job Summary

We are looking for a dynamic and result-oriented Product Marketing Executive with strong experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate will have hands-on experience planning and executing integrated marketing campaigns, positioning products for target audiences, coordinating with sales teams, and driving lead generation activities for IT services, IT product, or consulting businesses.

Roles & Responsibilities

• Plan and manage email and 360 marketing campaigns for products / services
• Develop product positioning, messaging, and go-to-market strategies
• Drive inbound lead generation and co-ordinate closely with sales teams
• Create content for emails, blogs, landing pages, product collateral, and social media
• Manage LinkedIn and other professional social channels
• Track campaign performance, analyze results, and prepare reports
• Conduct market, competitor, and customer research to inform product marketing strategy
• Support SEO, Google Ads, and LinkedIn Ads campaigns
• Manage CRM and lead tracking systems
• Coordinate with internal teams (sales, product, design) for campaign and launch execution
• Prepare reports and presentations using Excel and PowerPoint

Required Skills

• 4 - 5years of marketing experience, preferably in B2B IT / IT product / IT consulting
• 1+year of experience in inbound lead generation and 360 campaign management
• Strong knowledge of email marketing, CRM, and lead management tools
• Experience in product marketing, positioning, and messaging
• Excellent content writing and communication skills
• Strong analytical, reporting, and presentation skills
• Proficient in MS Excel and PowerPoint
• Ability to independently manage multiple campaigns

Preferred Skills

• Experience in Account - Based Marketing (ABM)
• Familiarity with project management tools
• Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns
• Strong research and strategic planning skills
• Experience with product launches and sales enablement content

Additional Requirements

• Candidates who can join immediately will be preferred
• Strong interpersonal and stakeholder management skills
• Comfortable working full-time from the office in Chennai