Digital Marketing Specialist

Responsibilities:

• Manage and optimize paid digital advertising campaigns
• Implement SEO strategies to improve website visibility and rankings
• Monitor website performance and manage website content updates through WordPress
• Generate and nurture leads through digital campaigns and automation tools
• Develop and execute email marketing campaigns
• Manage LinkedIn marketing initiatives and audience engagement
• Analyze campaign performance and prepare reports with actionable insights
• Implement Hubspot marketing automation workflows and CRM integrations
• Coordinate with the Graphic Designer and Multimedia Designer for campaign assets

Skills and Qualifications:

• Bachelor’s Degree in Marketing, Digital Marketing, IT, or related field
• Experience in digital marketing, SEO, and paid advertising
• Knowledge of Google Analytics, Meta Ads, LinkedIn Ads, and marketing automation tools
• Strong analytical and reporting skills
• Understanding of B2B digital marketing strategies
• Web Development and Management using WordPress