Digital Marketing Specialist

Job Summary

We are seeking a proactive and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives across multiple online channels.  The successful candidate will be responsible for increasing brand awareness, driving website traffic, generating qualified leads, and improving customer engagement through data-driven marketing strategies.

Key Responsibilities

1.   Digital Marketing Strategy

• Develop and execute digital marketing plans aligned with business objectives.
• Manage and coordinate marketing campaigns across multiple digital channels.
• Stay current with evolving research technologies, AI search trends, and algorithm updates, recommend improvements as needed.

2.   Website, SEO and GEO

• Optimize website content for both traditional search engines and AI powered search experiences.
• Monitor search performance across traditional and AI- driven discovery platforms, identify opportunities to improve visibility.
• Collaborate with web developers to enhance user experience and website functionality.

3.   Paid Advertising

• Plan, launch, and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Manage campaign budgets and maximize return on investment (ROI).
• Monitor campaign performance and implement continuous improvements.

4.   Content Marketing

• Create high quality and structured content for websites, blogs, social media and follows SEO / GEO best practices
• Coordinate with designers to produce engaging marketing materials.

5.   Social Media Management

• Manage the company’s social media presence across relevant platforms.
• Develop content calendars and schedule posts.
• Monitor audience engagement and respond to inquiries when appropriate.
• Analyze social media performance and identify growth opportunities.

6.   Analytics and Reporting

• Track website traffic, campaign performance, and customer engagement using tools such as Google Analytics and Google Search Console.
• Prepare regular marketing performance reports.
• Analyze data to identify trends and provide actionable recommendations.

7.   Campaign Management and CRM

• Support product launches, promotional campaigns, and marketing events.
• Support marketing automation initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-5 years of experience in digital marketing.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, Google Search Console, and content management systems (e.g., WordPress).
• Familiarity with marketing automation or CRM platforms is a plus.

Skills

• Digital marketing strategy
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM/PPC)
• Social media marketing
• Email marketing
• Content creation and copywriting
• Data analysis and reporting
• Campaign management
• Excellent written and verbal communication
• Strong analytical and problem-solving skills
• Ability to manage multiple projects and meet deadlines

Key Performance Indicators (KPIs)

• Growth in website traffic
• Lead generation targets
• Return on advertising spend (ROAS)
• Cost per lead (CPL)
• Organic search ranking improvements
• Social media engagement and follower growth
• Marketing campaign ROI

Reporting To

Marketing Manager

We offer competitive remunerative package, 5 days work, intensive training and generous compensation scheme to right candidates.  Interested parties please send your full CV with current and expected salary by using "Apply Now".

About Logital Co. Limited, EasyHear Hearing Centre

EasyHear is the first hearing device specialist to set up a research and development team in Hong Kong, with full support by experienced engineers.  The company aims to eradicate hearing impairment worldwide.  After 7 painstaking years of R&D, the designated team invented the awards winning hearing device and applications, using “Beamforming Technology” for hearing impaired, deprived as well as the elderly.

At EasyHear, you will find a collaborative culture driven by a passion leadership that keeps us connected on the most essential level.  Together, we're one global team committed to making a difference in hearing loss people around the world.  This is a place where you can find a career with meaningful purpose - improving your lives through dedicated work.

Company Website: https://easyhear.com.hk