Digital Marketing Specialist

• Understand company's products, its target audience and market (age group, behaviours, countries etc), conduct market research and accordingly create effective marketing strategies and recommend appropriate channels to run paid ad campaigns;
• Create strategies for building brand awareness in the target market;
• Create paid ad campaigns on Search Engine Marketing channels such as Google Adwords - Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads;
• Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads;
• Create effective Ad Copy for all SEM and social channels; Run Email Marketing campaigns and Growth Hacking;
• Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA;
• Ability to speak, write and read in English - this is equally important;
• Create performance reports of each ad campaign created on different channels and then optimize the spends and performance;
• Connect with Leads generated and convert them into customers;
• Good functional understanding Social Media Channels and SEO and how to optimize the ads so that they are in sync with the Social media channels and SEO.

Desired Candidate Profile

• Must have an MBA Degree;
• Must have a minimum experience of 2+ years;
• Ability to understand company's products, its target audience and market (age group, behaviours, countries etc), conduct
• market research and accordingly create effective marketing strategies and recommend appropriate channels to run paid ad campaigns;
• Strong knowledge, experience and usage of Search Engine Marketing channels such as Google Adwords - Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads;
• Strong knowledge, experience and usage of Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads;
• Ability to create effective Ad Copy for all channels;
• Strong knowledge and experience in Email Marketing and Growth Hacking;
• Strong Knowledge and experience in how to effectively use Google Analytics and Google Console;
• Ability to speak, write and read in English - this is equally important;
• Create performance reports of each ad campaign created on different channels and then optimize the spends and performance;
• Connect with Leads generated and convert them into customers;
• Good functional understanding of Social Media Channels and SEO and how to optimize the ads so that they are in sync with the Social media channels and SEO.

Experience: 2+ years