Digital Marketing Specialist

Company Description Influence Branding & Digital is a brand and digital agency focused on helping organizations express the heart of their business, vision, and purpose. The team builds brands that connect emotionally with audiences and tell meaningful stories that matter to customers. By partnering with leading experts, the agency brings global strategic thinking tailored to local markets. Influence Branding & Digital is dedicated to creating impactful brand experiences that resonate and drive real engagement.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Riyadh. This role is responsible for planning and executing digital marketing campaigns across social media, search, and other online channels to strengthen brand presence and drive engagement. Daily tasks include managing social media accounts, creating and scheduling content, monitoring web and campaign analytics, and optimizing performance based on data insights. The specialist will collaborate with branding, creative, and account teams to align digital activities with overall brand strategy and client goals. The role also involves staying current with digital trends, testing new tactics, and preparing regular performance reports and recommendations.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content planning, community management, and platform analytics.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns.
• Excellent Communication skills for clear collaboration, client interaction, and writing concise, engaging digital content.
• Experience with marketing automation, SEO/SEM, and email marketing is beneficial.
• Knowledge of branding principles and interest in storytelling and creative strategy.
• Ability to work on-site in Riyadh, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.