Digital Marketing Specialist

Roles and Responsibilities :

• Develop and execute SEO strategies to enhance website visibility and drive organic traffic.
• Create engaging content for various online platforms, including social media, blogs, and email newsletters.
• Conduct keyword research and analyze website analytics to optimize on-page elements for improved search engine rankings.
• Collaborate with cross-functional teams to design comprehensive digital marketing campaigns.
• Utilize tools like Google Analytics, Ahrefs, and Moz to track campaign performance and identify areas for improvement.
• Stay updated with industry trends and developments in digital marketing.

Job Requirements :

• Strong understanding of SEO principles and best practices.
• Excellent writing skills with the ability to create high-quality content quickly.
• Proficiency in using tools such as Google Analytics, Ahrefs, and Moz.
• Experience with Search Ads, Amazon Ads, and Search Advertising is desirable.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills with attention to detail.

Particulars

Job Description

Educational Qualification

Bachelor's degree with >5 years of experience SEM within E-Com/Ad agency/E-com service provider domains.
Post Grad with 4+ Years of experience in SEM(Search Engine Marketing)

Work Experience

SME >5 Years of Experience.

SME would have 5+ years of ad operations in Search Engine Marketing

Language & Communication

Ability to effectively communicate his/her thoughts in a well-organized manner.

Should be at par with Industry Standard Language Fluency tool and be fluent in conversant + written English.

Should have a working knowledge/conversational capability in Hindi (basis advertiser need/comfort/constraint). Effective communication skills in Hindi are a plus.

Eligibility

5+ years of experience into core operations, people management, customer management; preferably online marketing/advertising operations.

Build solid relationships with advertisers and internal stakeholders, displaying a dedication to delivering first-class service and advertising solutions

Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser and organization (Amazon) priorities.

Understands budget planning and prioritization to ensure it is aligned with the overall investment plan.

Independent with the right skillset to coach team members in developing and implementing plans along with reporting.

Co-lead monthly and quarterly reviews with advertisers

Drive operational excellence to ensure SLA adherence and client satisfaction

Experience of working in an external client facing environment

Strong Excel and MS Office skills is a must.

Ability to work cross-functionally across internal and external stakeholders with a high bias for action

Sound judgment, attention to detail and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule

Comfort and experience with a fast-paced start-up environment

Fluent in English & an excellent communicator

Preferred Competencies

Manage a team of 10+ digital marketers

Take complete ownership and accountability for delivery of operational metrics including CSAT, SLAs and Capacity utilization for your teams & devise daily, weekly, monthly, quarterly strategies to meet targets

Ensure high quality of delivery and performance from the entire team

Ensure the team is always up to date with product and process knowledge and are adhering to workflow and process guidelines

Ensure deep subject matter expertise of self (product knowledge)

Work proactively with external stakeholders to deliver cohesive, coordinated and highly qualitative customer engagement experience

Oversee Solutions repository and ensure top quality solutions are available to the associates

SME is responsible to track and provide reports of service levels for all levels of the organization to Client Program Managers at regular intervals, and work with Client Program Managers to resolve nonperformance

Ability to lead performance analysis and long-term strategic roadmaps for high level campaigns

Ability to prioritize and multitask with little supervision

Strong communication skills to direct any potential issues to either the client or the advertisers

Collaborate with other support functions like MIS, Training, QA, PEX etc. and ensure optimum utilization of these teams to enhance operational delivery

Additional Qualities

Experience in interpreting data and making business recommendations

Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously

Experience in data analysis

Passion for online advertising and a track record of delivering outstanding result