Digital Marketing Specialist

Role & responsibilities

The Digital Marketing Specialist will lead and manage the complete digital ecosystem of Neuron Power LLP, including Facebook, Instagram, YouTube, WhatsApp Business, and other communication platforms. This role demands a tech-savvy, highly creative professional with strong expertise in digital marketing, content creation, graphic tools, real-time posting, and brand development.

Preferred candidate profile

Digital Strategy & Brand Building

• Formulate and implement a robust digital marketing strategy aligned with Neuron Power LLPs global brand ambitions.
• Strengthen digital brand identity for MPP-SH Capacitors and all product portfolios.
• Craft impactful, premium-quality digital communication promoting technical excellence and customer-centricity.

B. Social Media Management (Facebook, Instagram, YouTube)

• Plan, create, schedule, and publish engaging content including posts, reels, shorts, and educational videos.
• Manage YouTube channel end-to-end including planning, editing coordination, title/description optimization, and uploads.
• Grow followers, engagement, and qualified leads organically and through paid campaigns.

C. WhatsApp Business Management

• Manage WhatsApp Business broadcast lists, catalog updates, and customer communication.
• Disseminate product updates, offers, technical documents, certifications, and promotional content.
• Implement automation for faster response and improved customer engagement.

D. Content Creation & Graphic Design

• Use advanced graphic and design tools to create premium-quality digital content.

• Hands-on proficiency in:

• CorelDRAW

• Adobe Photoshop

• Adobe Illustrator

• Canva / Online Design Tools

• Ability to conceptualize and create banners, brochures, product creatives, infographics, catalog pages, and marketing visuals.

• Basic video editing coordination for reels, shorts, and YouTube videos.

E. Software & Technical Proficiency

• Strong working knowledge of:

• MS Excel for analytics, reporting, and campaign performance tracking

• Meta Business Suite & Ads Manager

• YouTube Studio & Analytics Tools

• Social media scheduling tools

• Any other software relevant for modern digital content creation

• Ability to manage digital assets, optimize media formats, and maintain content libraries.

F. Digital Advertising & Lead Generation

• Launch targeted paid campaigns on Facebook, Instagram, and YouTube.
• Create and monitor ad sets, audiences, budgets, and performance metrics.
• Optimize campaigns for maximum ROI and lead quality.

G. Data Analytics & Reporting

• Track all KPIs: reach, impressions, engagement, leads, CTR, CPC, and conversions.
• Prepare structured weekly and monthly performance dashboards using Excel and analytics tools.
• Present insights to senior management with improvement recommendations.

H. Website & SEO Management

• Coordinate website updates, SEO enhancement, product listings, and landing page optimization.
• Maintain uniform digital branding across all online channels.

I. Competitor Analysis & Industry Insights

• Monitor digital strategy and communication trends in capacitor, electrical, and industrial sectors.
• Recommend innovative and modern techniques to keep Neuron Power LLP ahead of competitors.

3. Required Skills & Competencies

• Expert in Facebook, Instagram, YouTube marketing, and WhatsApp Business communication.
• Strong proficiency in CorelDRAW, Photoshop, Excel, and other design/content creation tools.
• Creative thinking with ability to produce visually compelling content.
• Strong English communication—written and visual storytelling abilities.
• Solid understanding of digital marketing analytics and metrics.
• Ability to lead digital initiatives independently with minimal guidance.

4. Qualifications

• Bachelor’s/Master’s degree in Marketing, Digital Media, Mass Communication, or related fields.
• 3–8 years of professional experience in digital marketing and content creation.
• Certifications in digital marketing are desirable.

5. Personal Attributes

• Highly creative and detail-oriented.
• Strong leadership and project management skills.
• Analytical mindset with problem-solving ability.
• Fast learner with passion for digital trends and brand building.
• Ability to work under tight timelines and handle multiple projects simultaneously.

6. Reporting Structure

• Reports to Senior Management / Director – Neuron Power LLP.