Digital Marketing Specialist

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.
• Manage and maintain HubSpot tracking, lead attribution, and campaign data.
• Support the development and optimization of landing pages, forms, and lead-generation funnels.
• Monitor lead generation and conversion performance across paid search and paid social campaigns.
• Prepare regular performance reports and provide actionable recommendations to improve campaign results.
• Troubleshoot tracking, attribution, and campaign issues proactively.
• Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Requirements

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven experience in lead generation, conversion tracking, and performance marketing.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.
• Experience with HubSpot is strongly preferred.
• Experience with GA4, Google Tag Manager, and Google Sheets.
• Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.
• Strong problem-solving skills with the ability to identify and troubleshoot tracking or campaign issues.
• Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.
• Strong written and verbal communication skills.