Digital Marketing Specialist

Join a growing global tech company where you'll own key digital channels and play a pivotal role in driving marketing growth!

About the Company
Dimension Software is a growing New Zealand technology company with a global footprint, helping some of the world's most critical industries unlock the power of their data.
 
Working across sectors including energy, utilities, water and mining, the business develops innovative software and operational intelligence solutions that enable smarter, data-driven decision making. With continued global growth and a strong focus on innovation, technology and AI, this is an exciting opportunity to join a forward-thinking organisation and play a key role in expanding its digital presence worldwide.

The Role
This is a true ownership role for a hands-on digital marketer who enjoys both the creative and analytical side of marketing.
 
Reporting to the Marketing Manager, you'll own and optimise the digital marketing funnel from awareness and engagement through to lead generation and conversion. You'll be responsible for driving qualified leads through paid media, website optimisation, SEO, content and digital campaigns across global markets. Key responsibilities include:

• Own and optimise LinkedIn and Meta advertising campaigns
• Drive lead generation and digital campaign performance across global markets
• Build, manage and optimise the company website and landing pages using WordPress and Elementor
• Create content for both traditional and AI-driven search environments
• Develop compelling campaign messaging and digital content
• Track, analyse and optimise performance using HubSpot, Google Analytics and reporting dashboards
• Test new channels, technologies and AI tools to improve results
• Drive awareness, engagement, conversions and qualified opportunities

About You
You'll be someone who loves the full digital marketing mix and enjoys turning campaigns into measurable business outcomes. You'll likely bring:

• 3-5 years' digital marketing experience, ideally within a B2B environment
• Experience within SaaS, software or technology industries
• Proven experience creating, launching and optimising LinkedIn Ads and Meta Ads campaigns
• Strong lead generation and performance marketing capability, including campaign tracking, reporting and optimisation through HubSpot
• Hands-on experience building and maintaining websites and landing pages using WordPress, Elementor or similar platforms
• Strong understanding of SEO, website optimisation and digital performance metrics
• Experience using Google Analytics, Google Search Console and reporting tools to analyse performance and inform decisions
• Excellent content creation, copywriting and campaign messaging skills, with the ability to translate technical solutions into compelling customer benefits
• Strong AI and marketing technology capability, including experience using ChatGPT, Claude and other AI-powered tools to improve efficiency and content creation
• Previous experience within a digital or media agency would be highly regarded
• Exposure to AEO (Answer Engine Optimisation) and emerging AI-driven search trends would be advantageous
• Clear communication skills and the confidence to work collaboratively across the business
• A proactive, energetic and solutions-focused mindset with a genuine desire to take ownership

What's in it for You?

• Opportunity to shape and build the digital marketing function
• Work with a business actively embracing AI and innovation
• Flexible start and finish times
• Supportive, collaborative and highly engaged team
• Regular team lunches, coffees and social events
• Strong long-term career growth opportunities as the business scales

This isn't a role for someone who wants to simply post content.
It's an opportunity to own the channels that drive growth, influence the future of the marketing function, and join a business that's using technology and AI to stay ahead of the curve.
 
If you're looking for a role where you can make a genuine impact, bring fresh ideas and grow your career alongside a successful global technology company, we'd love to hear from you. Apply now!