Digital Marketing Specialist

Position: Digital Marketing Specialist

Job Type: Full-time (40 hours/week)

**Location:**Philippines (Remote, CST hours)

Salary: $9/hr - $11/hr

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Overview

We are seeking an experienced Digital Marketing Specialist to help bring key digital marketing capabilities in-house for a fast-paced agency serving clients across the music, entertainment, cannabis, and media industries. This role will support website projects, search engine optimization, paid advertising, and digital campaign execution for both agency clients and the agency’s own growth efforts.

The ideal candidate is a hands-on digital marketer who can independently execute work, interpret platform data, and translate results into clear recommendations. This person should be comfortable managing multiple priorities and collaborating with agency leadership while building reliable, repeatable digital marketing processes.

Key Responsibilities

Paid Advertising

• Set up, manage, and optimize Google Ads and Meta Ads campaigns based on client goals and budgets.
• Monitor campaign performance, identify opportunities for improvement, and make data-driven adjustments.
• Support audience targeting, campaign structure, creative testing, landing-page alignment, and conversion tracking.
• Review platform reports and summarize results, trends, and recommended next steps for leadership and client discussions.
• Help build and test paid acquisition campaigns for the agency’s own lead-generation efforts.

SEO & Organic Growth

• Perform keyword research and support on-page SEO improvements across client websites.
• Review website structure, metadata, content, and technical issues that may affect organic search performance.
• Support backlink strategies and coordinate or execute link-building activities when appropriate.
• Develop content recommendations and assist with blog planning or optimization for search visibility.
• Track organic performance and identify practical opportunities to improve rankings, traffic, and conversions.

Website & Digital Operations

• Support website builds, updates, landing pages, and routine website maintenance.
• Work with common website platforms and coordinate with designers or developers when specialized work is required.
• Review websites for usability, conversion opportunities, broken elements, and basic performance issues.
• Ensure analytics, pixels, tracking, forms, and other marketing integrations are implemented correctly.
• Maintain organized documentation for campaigns, website projects, access credentials, and recurring workflows.

Client & Agency Support

• Prepare clear performance summaries and talking points for client meetings.
• Help leadership evaluate campaign reports and explain what the data means in practical business terms.
• Assist with digital strategy recommendations for prospective and existing clients.
• Coordinate with social media, content, creative, and account-management team members as needed.
• Identify opportunities to standardize digital marketing services that are currently being referred to outside vendors.

Preferred Skills & Qualifications

• 3+ years of hands-on digital marketing experience supporting U.S.-based companies or clients.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Strong working knowledge of SEO, keyword research, on-page optimization, and organic search strategy.
• Experience with website creation, website management, or landing-page development.
• Comfort working with Google Analytics, Search Console, ad-platform reporting, and conversion-tracking concepts.
• Ability to interpret performance data and communicate findings clearly to non-technical stakeholders.
• Strong written and verbal English communication skills.
• Highly organized, self-directed, and able to manage multiple client projects and deadlines independently.

Nice-to-Have (Bonus Skills)

• Experience working for a digital marketing, advertising, social media, or creative agency.
• Experience with WordPress, Webflow, Shopify, or similar website platforms.
• Familiarity with backlink outreach, content briefs, or blog-production workflows.
• Experience building lead-generation funnels and optimizing landing pages for conversion.
• Basic design skills in Canva or Adobe Creative Cloud.
• Experience serving clients in entertainment, music, media, lifestyle, or regulated industries.

What we offer:

• Competitive compensation — $9–$11 per hour, paid in USD
• Fixed U.S. working schedule
• Fully remote role — work from anywhere
• Direct collaboration with U.S. small businesses and entrepreneurs
• Paid time off — 10 PTO days per year, plus 6 U.S. holidays off